Cattle guard. You know, those people who stand out in their field as hired guns, keeping watch over the herd. Right? There are plenty of jokes that can be made about the term, especially for those who are unfamiliar with agriculture, farming and ranching. But just because you may not know what it means, doesn’t […]
Growing up on my family’s cattle ranch, we always had beef in the freezer. While there were other proteins – pork from the neighbors, eggs from chickens in the barn – beef protein was always our primary choice. To be honest, I am still shocked when I meet adults who admit to never having cooked […]
For the better part of a decade, I have been involved in agriculture advocacy efforts. I began this blog as a simple way to share what I was doing on the ranch. That soon developed into a full network of friends and peers across the country. And today, directing programs for a growing nationwide network […]
Communication is hard, right? We’ve heard time and again over the past decade the need to “share your story” as it relates to advocacy and reaching consumers to answer questions about where our food comes from and how our food is grown. We try to make communication and advocacy complicated, but it can be broken […]
For 25 years, beef has been what’s for dinner. Most people recognize that phrase and acquaint it with early television ads. But things in the food world have changed and we’re keeping pace with the world. And now, we’re working to show you how that is done. We’re at odd cross-hairs in the food and […]
2017 was far from a normal year. From the very start, my life got flipped-turned upside down. After being laid-off work shortly before Christmas 2016, I had to sober up (thanks Carrie for drinking with me) and evaluate what my plans would be in the world of agriculture. I had an anchor to train for […]
Last week, work took me on a trip to Phoenix to tour a cattle feedlot and ranch with a group of dietetic interns and the Arizona Beef Council. This is one of the exciting programs with my job where we help future dietitians learn more about how beef cattle are raised and the nutritional science […]
Earlier this year, I received word that I would be recognized in a group of Top 10 Industry Leaders Under 40. Of course, I have quite the excitement and appreciation for being listed among some top cattle business leaders in the region. This is a community of many hard-working, independent and bright people. So to […]
As a society, we have an ever-increasing desire to learn more about where our food comes from. However, seeing as fear and emotion (looking at you Food Inc.) sell much easier than truth and science, we seem to have an uphill road to climb when trying to share educational material or documentaries about food and […]
One of the difficult parts of jumping on a new social media network can be figuring out how to use it. Twitter can be one of those platforms that can seem overwhelming if you don’t have good examples to follow. Maybe even in the beef world. I am pretty darn lucky to work with some […]
