October is a month to celebrate all things Fall as we settle into bright colors on the trees and crisp, morning temperatures. As you look for advocacy themes and agriculture…
Research Applies to Advocacy on Plant-Based Proteins vs Beef
Over the past several years, plant-based proteins have captured the headlines when it comes to comparisons to our traditional proteins from animals and for potential competition in the meat case….
Farmers as Trusted Voices on Vaccines?
Take a few moments and consider the people who are in your community. Who do you trust for advice when you have questions? What factors into who you consider a…
Live Video Tips to Build Community
One of the opportunities I’ve often overlooked and likely have not taken good advantage of when sharing my story online has been the use of live video. Most social media…
Sharing seasons of life through advocacy
How many hours per week do you tend to work on average? (Wrong answers only.) Join the discussion on Twitter. May is a busy month. As the days and nights finally…
What word choice leads to misunderstanding?
How you say it matters. But sometimes, what you say can have an even bigger impact on how your message is received. Word choice matters. Think back to the last…
What I learned by unfollowing everyone on Twitter
During a Twitter conversation this past week, I was asked why bother following people who we disagree with. While the social media platform has gained a reputation as an environment…
Advocacy Tips for Sharing Your Sustainability Story
What do you find to be the most difficult part of discussing sustainability? Share your thoughts on Twitter. Happy Earth Day! I hope you take this opportunity to share some appreciation for…
Finding your audience for sustainability and advocacy
This month, new survey results show the most widely used social media platforms by Americans. While you may assume Facebook is the top dog, it’s worth looking at survey results to see how…