Last week, I had the opportunity to attend the 2020 Cattle Industry Convention in San Antonio, Texas. This was my eighth time to attend the meeting over the years as I’ve been involved in beef advocacy. I’ve had the opportunity to hold several roles, including state host, state staff, trade show exhibitor, and now as national association staff. It doesn’t get any easier in this current role, but it is a great opportunity gain insight on all that goes into hosting a meeting with 8,500 attendees from across the country.

A big part of my role while attending the Cattle Industry Convention is to represent our Beef Advocacy programs and connect with the large number of farmers and ranchers from all across the country who are in attendance. There is never enough time to see everyone during the week.

beef advocacy runner San antonio

Beef Advocacy with HPJ Talk

While at the meeting, I had the chance to catch up with Jenni Latzke, who I’ve known for many years, and her cohort, Kylene Scott, from High Plains Journal. We had a good conversation for the HPJ Talk podcast discussing advocacy efforts through the years, specifically the Masters of Beef Advocacy program I direct now at NCBA.

Have a listen to our conversation and let me know what you think. We discuss how advocacy has evolved through the years. I share my biggest tip for agriculture advocates and three areas we’re focusing on for beef advocacy in 2020.

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