For 25 years, beef has been what’s for dinner. Most people recognize that phrase and acquaint it with early television ads. But things in the food world have changed and we’re keeping pace with the world. And now, we’re working to show you how that is done.

We’re at odd cross-hairs in the food and agriculture world. People want to know where our food comes from, but we want food affordable and efficient. We want technology at our fingertips, but we don’t want technology touching our food. We long for the way things used to be but want a better life than our parents had.

One thing that ties many of these ‘wants’ together is the desire to know more about the people behind beef.

A new twist to Old McDonald there, but I love the nod to the original Rodeo melody at the end of the video!

I’m excited to work with an awesome beef community to help them share their stories about the food we eat and the people raising it. My role each day is to work with members of our beef community as grassroots advocates and provide them with the tools, resources, and training to be better spokespeople.

Often I am asked where we can find more information about beef and the people helping bring beef from pasture to plate. Fortunately, we have most of the answers in one great place.

Beef. It’s What’s For Dinner.

For all of your answers about recipes, cooking, cuts, nutrition, and to learn how beef is raised, you can find it all at Yep, that tagline holds true today.

We have an awesome crew of experts, chefs, foodies, registered dietitians, farmers, ranchers and amazing people from across the beef community who have worked hard to put all this beef information together in one place. And, even better, if you want to dig even deeper into the research on topics such as sustainability, nutrition, and health, you can turn to

beef its whats for dinner

Raising Beef

My favorite section of the new site is Raising Beef, where farmers and ranchers from across the beef community share their stories and roles in agriculture. All kind of information is collected here to touch on the people in the communities and the tools they utilize to raise cattle for healthy food and a healthy environment.

Of course, over the years, I have shared my experience in many different segments of the business here on this blog, but it is always fascinating to hear the stories of people involved in growing our food. Every perspective is different and its when we pull them all together that we gain a better appreciation for the larger picture.

BEEF isn’t just a job for me. I absolutely love the community I have the opportunity to work with and¬†represent on a daily basis. I find this an awesome community of people with the strongest values, integrity, and grit. What more could you ask for?

Here’s your chance to let me know. What do you think of the new What is your favorite section? Is there information that is missing?

Like what you see here? Sign up for my newsletter to be notified of future stories and weekly headlines. Click here to sign up.