Each year, I’m on the road doing more than 70 presentations and workshops with beef farmers and ranchers across the community. I’m very lucky to have a job that allows me to work with people doing what I love and helping these awesome people be more confident and comfortable sharing their stories. While in Oklahoma […]
Tis the season for awards shows and Hollywood red carpet glam. Fans will gather around their screens to watch celebrities in the latest fashion glam up for the broadcast and make acceptance speeches that will be talked about in media outlets across the board. The Golden Globes kicks off the season of award shows, and […]
As 2019 comes to a close, it’s always fun to reflect on the year that was. For the past several years, I’ve been documenting my adventures mostly on Instagram, so it’s always interesting to recap my Top 9 Instagram Posts from 2019. This year, it’s a recap of my top nine posts with the most […]
Over the past several months, many headlines have given attention to processed plant protein entering the marketplace. Let’s get one thing straight, black bean burgers have been on restaurant menus for a very long time. This isn’t something new. But this time, the latest iteration showed up with a bigger marketing budget. The Impossible Burger […]
Cattle guard. You know, those people who stand out in their field as hired guns, keeping watch over the herd. Right? There are plenty of jokes that can be made about the term, especially for those who are unfamiliar with agriculture, farming and ranching. But just because you may not know what it means, doesn’t […]
Growing up on my family’s cattle ranch, we always had beef in the freezer. While there were other proteins – pork from the neighbors, eggs from chickens in the barn – beef protein was always our primary choice. To be honest, I am still shocked when I meet adults who admit to never having cooked […]
For the better part of a decade, I have been involved in agriculture advocacy efforts. I began this blog as a simple way to share what I was doing on the ranch. That soon developed into a full network of friends and peers across the country. And today, directing programs for a growing nationwide network […]
Communication is hard, right? We’ve heard time and again over the past decade the need to “share your story” as it relates to advocacy and reaching consumers to answer questions about where our food comes from and how our food is grown. We try to make communication and advocacy complicated, but it can be broken […]
For 25 years, beef has been what’s for dinner. Most people recognize that phrase and acquaint it with early television ads. But things in the food world have changed and we’re keeping pace with the world. And now, we’re working to show you how that is done. We’re at odd cross-hairs in the food and […]
2017 was far from a normal year. From the very start, my life got flipped-turned upside down. After being laid-off work shortly before Christmas 2016, I had to sober up (thanks Carrie for drinking with me) and evaluate what my plans would be in the world of agriculture. I had an anchor to train for […]
