Over the past several months, many headlines have given attention to processed plant protein entering the marketplace. Let's get one thing straight, black bean burgers have been on restaurant menus for a very long time. This isn't something new. But this time, the latest iteration showed up with a bigger marketing budget. The Impossible Burger … Continue reading Plant Protein Alternative Comparisons Go Awry
Cattle guard. You know, those people who stand out in their field as hired guns, keeping watch over the herd. Right? There are plenty of jokes that can be made about the term, especially for those who are unfamiliar with agriculture, farming and ranching. But just because you may not know what it means, doesn't … Continue reading How Cattle Guards Work
Growing up on my family's cattle ranch, we always had beef in the freezer. While there were other proteins - pork from the neighbors, eggs from chickens in the barn - beef protein was always our primary choice. To be honest, I am still shocked when I meet adults who admit to never having cooked … Continue reading Can beef protein fuel strength for running?
For the better part of a decade, I have been involved in agriculture advocacy efforts. I began this blog as a simple way to share what I was doing on the ranch. That soon developed into a full network of friends and peers across the country. And today, directing programs for a growing nationwide network … Continue reading Advocacy Has Become Just Another Part of Doing Business
Communication is hard, right? We've heard time and again over the past decade the need to "share your story" as it relates to advocacy and reaching consumers to answer questions about where our food comes from and how our food is grown. We try to make communication and advocacy complicated, but it can be broken … Continue reading 3 tips to improve your advocacy skills
For 25 years, beef has been what's for dinner. Most people recognize that phrase and acquaint it with early television ads. But things in the food world have changed and we're keeping pace with the world. And now, we're working to show you how that is done. We're at odd cross-hairs in the food and … Continue reading Rethink The Ranch – Beef. It’s What’s For Dinner.
2017 was far from a normal year. From the very start, my life got flipped-turned upside down. After being laid-off work shortly before Christmas 2016, I had to sober up (thanks Carrie for drinking with me) and evaluate what my plans would be in the world of agriculture. I had an anchor to train for … Continue reading Year in Review – 2017 top posts and a few you may have missed
Last week, work took me on a trip to Phoenix to tour a cattle feedlot and ranch with a group of dietetic interns and the Arizona Beef Council. This is one of the exciting programs with my job where we help future dietitians learn more about how beef cattle are raised and the nutritional science … Continue reading Arizona Cattle Ranch and Feedlot Tour
Earlier this year, I received word that I would be recognized in a group of Top 10 Industry Leaders Under 40. Of course, I have quite the excitement and appreciation for being listed among some top cattle business leaders in the region. This is a community of many hard-working, independent and bright people. So to … Continue reading Top 10 Industry Leaders Under 40 – Cattle Business
As a society, we have an ever-increasing desire to learn more about where our food comes from. However, seeing as fear and emotion (looking at you Food Inc.) sell much easier than truth and science, we seem to have an uphill road to climb when trying to share educational material about food and agriculture. Every … Continue reading Educational Resources Sharing the Real Stories of Agriculture