Plant Protein Alternative Comparisons Go Awry

Over the past several months, many headlines have given attention to processed plant protein entering the marketplace. Let's get one thing straight, black bean burgers have been on restaurant menus for a very long time. This isn't something new. But this time, the latest iteration showed up with a bigger marketing budget. The Impossible Burger … Continue reading Plant Protein Alternative Comparisons Go Awry

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oklahoma advocacy communication workshop

Advocacy Has Become Just Another Part of Doing Business

For the better part of a decade, I have been involved in agriculture advocacy efforts. I began this blog as a simple way to share what I was doing on the ranch. That soon developed into a full network of friends and peers across the country. And today, directing programs for a growing nationwide network … Continue reading Advocacy Has Become Just Another Part of Doing Business

Top 10 Industry Leaders Under 40 – Cattle Business

Earlier this year, I received word that I would be recognized in a group of Top 10 Industry Leaders Under 40. Of course, I have quite the excitement and appreciation for being listed among some top cattle business leaders in the region. This is a community of many hard-working, independent and bright people. So to … Continue reading Top 10 Industry Leaders Under 40 – Cattle Business

Educational Resources Sharing the Real Stories of Agriculture

As a society, we have an ever-increasing desire to learn more about where our food comes from. However, seeing as fear and emotion (looking at you Food Inc.) sell much easier than truth and science, we seem to have an uphill road to climb when trying to share educational material about food and agriculture. Every … Continue reading Educational Resources Sharing the Real Stories of Agriculture