Author: Ryan Goodman

Ryan Goodman works in grassroots advocacy with beef cattle farmers and ranchers across the United States. He is a proud alumnus of Oklahoma State University, with studies focusing on cattle reproduction and nutrition. Ryans

Agriculture Internships – tips to maximize the opportunities

Growing up on a diversified cattle ranch, I had the great opportunity to gain hands-on experience in the cattle business from an early age. I had a deep dive into a large-scale cow-calf and stocker business; our family vacations were traveling to Amarillo, Texas to see our cattle in the feedlots. Despite having such an […]

What I learned by unfollowing everyone on Twitter

During a Twitter conversation this past week, I was asked why bother following people who we disagree with. While the social media platform has gained a reputation as an environment with bullying and negativity, and for good reason, it has allowed so many people to connect through conversations. I’ve been an active Twitter user since […]

Advocacy Tips for Sharing Your Sustainability Story

What do you find to be the most difficult part of discussing sustainability? Share your thoughts on Twitter. Happy Earth Day! I hope you take this opportunity to share some appreciation for the environment we live and work in on a daily basis. The agriculture community is lucky to have these landscapes as our offices. I know […]

Finding your audience for sustainability and advocacy

This month, new survey results show the most widely used social media platforms by Americans. While you may assume Facebook is the top dog, it’s worth looking at survey results to see how the platforms actually rank. If you dive deeper into the Pew Research Center report, you’ll see not all platforms are equal when it comes to who is using them. […]

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