Each year, I’m on the road doing more than 70 presentations and workshops with beef farmers and ranchers across the community. I’m very lucky to have a job that allows me to work with people doing what I love and helping these awesome people be more confident and comfortable sharing their stories. While in Oklahoma City last week, I sat down with ag journalist Ron Hays of Oklahoma Farm Report to discuss what this entails as I work with beef advocates every day. Below is a portion of the story.
Radio Oklahoma Ag Network Farm Director Ron Hays sat down with Ryan Goodman, Director of Grassroots Advocacy from the National Cattlemen’s Beef Association, to talk about what the title, “Grassroots Advocacy,” entails.
“Grassroots Advocacy is a flagship by our Masters of Beef Advocacy program at NCBA, under our checkoff programs, and that can encompass a lot. For us, it involves helping farmers and ranchers to tell the story of how cattle are raised so that consumers who are asking questions about beef can have a person to speak to.
Consumers today want to hear from farmers and ranchers so we’re working to help farmers and ranchers, members all across the community, to be more equipped and be more confident in sharing that information in a way that resonates with consumers.”
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