During a Twitter conversation this past week, I was asked why bother following people who we disagree with. While the social media platform has gained a reputation as an environment with bullying and negativity, and for good reason, it has allowed so many people to connect through conversations. I’ve been an active Twitter user since … Continue reading What I learned by unfollowing everyone on Twitter
32 Beef Advocates to Follow on Twitter
One of the difficult parts of jumping on a new social media network can be figuring out how to use it. Twitter can be one of those platforms that can seem overwhelming if you don't have good examples to follow. Maybe even in the beef world. I am pretty darn lucky to work with some … Continue reading 32 Beef Advocates to Follow on Twitter
Top 5 Farmers on YouTube to Follow
The total number of people who use YouTube – 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on YouTube every single day. (Source) Included in those numbers are a growing number of farmers on YouTube sharing their daily lives growing food. Video is by far the top … Continue reading Top 5 Farmers on YouTube to Follow
Feedlot Employees Tweet Experiences Raising Cattle
During the past few years, I've frequently shared my experience working in and with a cattle feedlot. From a young age, my family sent our cattle to feedlots in the Texas and Oklahoma Panhandles and our Spring Break "vacation" involved a drive to Amarillo to see those cattle. During college, I had the opportunity to … Continue reading Feedlot Employees Tweet Experiences Raising Cattle
5 Tips To Grow Your Agriculture Facebook Page
Facebook and I have a love-hate relationship. Every time I think I have it figured out, their algorithms change and something doesn't work the way it used to. However, this is one of our largest social media platforms, so utilizing the service to stay in touch with large audiences is still important to our outreach … Continue reading 5 Tips To Grow Your Agriculture Facebook Page
Agriculture Advocacy More Than Social Media
On the road again this week and checking another Canadian province off my list. I was invited to speak at the Saskatchewan Stock Growers 103rd Annual General Meeting in Regina. This is just a 9 to 10 hour drive from home and a great time of year to make a drive across the green, wide open … Continue reading Agriculture Advocacy More Than Social Media
Social Media Key to be Included in Consumer Conversations About Food
This week I had the opportunity to catch up with Ron Hays of the Radio Oklahoma Network about our use of social media in reaching consumers and advocacy for agriculture. Below is an article and audio piece from my conversation with Ron. Be sure to hop on over to the Oklahoma Farm Report and checkout … Continue reading Social Media Key to be Included in Consumer Conversations About Food
40 mobile apps and online tools for a more productive life
In the world of "there's an app for that!" how many do we actually use on a regular basis? And how many actually make us more productive? Working in communications, I find it very important to be able to work on the go and to keep information readily accessible. Same can be said for most … Continue reading 40 mobile apps and online tools for a more productive life
Lessons To Learn From The Muck Boots Blunder
Earlier this week, social media feeds were busy for the Original Muck Boots Company as members of agriculture and hunting communities became very upset at an apparent fundraiser for the Humane Society of the United States (HSUS; an animal rights activist organization who continually lobbies against activities in animal agriculture, hunting, trapping, and fishing). On … Continue reading Lessons To Learn From The Muck Boots Blunder
Updated: Muck Boots Sleeps While Social Media Lights Up Over HSUS Fundraiser | #WhatTheMuck
Please note the updated information and timeline of events as the unfolded. Scroll to end of post to read more. Click here to view Part 2 with my observations and to join the discussion on lessons learned from the event. Facebook's News Feed algorithms can be a real pain in the rear for most folks, … Continue reading Updated: Muck Boots Sleeps While Social Media Lights Up Over HSUS Fundraiser | #WhatTheMuck