How is your advocacy message received?
Today is April Fools’ Day. Unlike the folks over at Voltswagon, we’re not celebrating all week, but we should keep an eye out for the tricksters today. Spring has sprung on the ranch in northern Colorado. We’ve finally reached a stretch of 70° days and the cows are chasing grass. With the bull sale behind us, we can […]
3 Tips for Advocacy During A Crisis | Beef Runner Podcast 038
Is it safe to say that March 2020 is a weird time for those of us in the United States and around the world? I’d say that with the ongoing coronovirus pandemic, things are far from normal. With this time of crisis, it’s important to pay closer attention to the tone of what we’re sharing […]
Beef Advocacy with High Plains Journal | Audio
Last week, I had the opportunity to attend the 2020 Cattle Industry Convention in San Antonio, Texas. This was my eighth time to attend the meeting over the years as I’ve been involved in beef advocacy. I’ve had the opportunity to hold several roles, including state host, state staff, trade show exhibitor, and now as […]
5 Tips For Responding To Tough Questions
Over the past decade, we’ve had the opportunity to incorporate social media into our lives as a readily-available communication tool. Some people (Ok, Boomer) may complain that this has led to a rise in skepticism in society or lack of deeper understanding, but in reality, these channels have given a larger audience for the conversations […]
Communication Is Hard – thinking on word choice
The world of Social Media is a tricky place. All of this communication is occurring while missing one essential element of conversation – non-verbal cues. Sarcasm font, anyone? Communication is hard and removing a portion of that effort can make things event more difficult. And word choice can make things even more complicated. So many elements that […]
4 Steps For Real Conversations When You Disagree
Twitter and social media, in general, can be a savage place for conversations and attacks. I’ve had several occasions where people will reference negativity and attacks online as a reason for not engaging – especially for Twitter. Discussions about online bullying have become more prominent during President Trump’s term, which may be one of the […]
3 tips to improve your advocacy skills
Communication is hard, right? We’ve heard time and again over the past decade the need to “share your story” as it relates to advocacy and reaching consumers to answer questions about where our food comes from and how our food is grown. We try to make communication and advocacy complicated, but it can be broken […]
3 thoughts on communication and advocacy to avoid being fake news
We live in a world of constant communication. Each day there are numerous outlets where we can consume new information about the world. Google, Twitter, Facebook, television, radio, audiobooks, podcasts, emailed newsletters. The list could go on for days. But this also leads to the perpetuation of misinformation. Fake News as President Trump has coined […]
Response to Subway Antibiotic Free Meat
News that Subway will soon be serving protein from animals never receiving antibiotics hit the waves in a big way this week. The announcement was made following pressure from activist groups, not necessarily customer buying trends. Inflaming this situation was the fact that they continued to delete comments from their social media feeds from individuals […]
Lessons I’ve learned while sticking my neck out
This isn’t my normal kind of post but it’s something that I want to share. It seems more and more I’m incredibly frustrated some days by the conversations I find. It’s amazing how well people think they know me just by reading a few (or sometimes just one) of my posts on social media. And […]