Last week, I had the opportunity to attend the 2020 Cattle Industry Convention in San Antonio, Texas. This was my eighth time to attend the meeting over the years as I’ve been involved in beef advocacy. I’ve had the opportunity to hold several roles, including state host, state staff, trade show exhibitor, and now as […]
Over the past decade, we’ve had the opportunity to incorporate social media into our lives as a readily-available communication tool. Some people (Ok, Boomer) may complain that this has led to a rise in skepticism in society or lack of deeper understanding, but in reality, these channels have given a larger audience for the conversations […]
The world of Social Media is a tricky place. All of this communication is occurring while missing one essential element of conversation – non-verbal cues. Sarcasm font, anyone? Communication is hard and removing a portion of that effort can make things event more difficult. And word choice can make things even more complicated. So many elements that […]
Twitter and social media, in general, can be a savage place for conversations and attacks. I’ve had several occasions where people will reference negativity and attacks online as a reason for not engaging – especially for Twitter. Discussions about online bullying have become more prominent during President Trump’s term, which may be one of the […]
Communication is hard, right? We’ve heard time and again over the past decade the need to “share your story” as it relates to advocacy and reaching consumers to answer questions about where our food comes from and how our food is grown. We try to make communication and advocacy complicated, but it can be broken […]
We live in a world of constant communication. Each day there are numerous outlets where we can consume new information about the world. Google, Twitter, Facebook, television, radio, audiobooks, podcasts, emailed newsletters. The list could go on for days. But this also leads to the perpetuation of misinformation. Fake News as President Trump has coined […]
News that Subway will soon be serving protein from animals never receiving antibiotics hit the waves in a big way this week. The announcement was made following pressure from activist groups, not necessarily customer buying trends. Inflaming this situation was the fact that they continued to delete comments from their social media feeds from individuals […]
This isn’t my normal kind of post but it’s something that I want to share. It seems more and more I’m incredibly frustrated some days by the conversations I find. It’s amazing how well people think they know me just by reading a few (or sometimes just one) of my posts on social media. And […]
“A man with a conviction is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures and he questions your sources. Appeal to logic and he fails to see your point.” Leon Festinger I’ve had many great opportunities in the past few years to speak with farmers […]
If you’ve been online in the last week, I’m sure you’ve seen the storylines about Chick-Fil-A’s stance on marriage issues. Many are calling for a boycott, while others are calling for a day of support, tomorrow August 1st. No matter where you stand, this issue doesn’t stand alone when it comes to controversy over our […]
