Are you an advocate for agriculture? If so, why do you believe agriculture advocacy is important? If you are involved in any aspect of our agriculture community, from farmer or rancher to suppliers, services, or retailers, you should be able to answer this question with a resounding ‘Yes!’ In one way or another, good or … Continue reading Lessons Learned Through Advocacy
How you say it matters. But sometimes, what you say can have an even bigger impact on how your message is received. Word choice matters. Think back to the last time you were part of a discussion with someone from a different industry about their line of work. Did they bring up any words or … Continue reading What word choice leads to misunderstanding?
Today is April Fools' Day. Unlike the folks over at Voltswagon, we're not celebrating all week, but we should keep an eye out for the tricksters today. Today we'll discuss how your advocacy message is received. Spring has sprung on the ranch in northern Colorado. We've finally reached a stretch of 70° days and the cows are … Continue reading How is your advocacy message received?
Is it safe to say that March 2020 is a weird time for those of us in the United States and around the world? I'd say that with the ongoing coronovirus pandemic, things are far from normal. With this time of crisis, it's important to pay closer attention to the tone of what we're sharing … Continue reading 3 Tips for Advocacy During A Crisis | Beef Runner Podcast 038
Last week, I had the opportunity to attend the 2020 Cattle Industry Convention in San Antonio, Texas. This was my eighth time to attend the meeting over the years as I've been involved in beef advocacy. I've had the opportunity to hold several roles, including state host, state staff, trade show exhibitor, and now as … Continue reading Beef Advocacy with High Plains Journal | Audio
Over the past decade, we've had the opportunity to incorporate social media into our lives as a readily-available communication tool. Some people (Ok, Boomer) may complain that this has led to a rise in skepticism in society or lack of deeper understanding, but in reality, these channels have given a larger audience for the conversations … Continue reading 5 Tips For Responding To Tough Questions
The world of Social Media is a tricky place. All of this communication is occurring while missing one essential element of conversation - non-verbal cues. Sarcasm font, anyone? Communication is hard and removing a portion of that effort can make things event more difficult. And word choice can make things even more complicated. So many elements that … Continue reading Communication Is Hard – thinking on word choice
Twitter and social media, in general, can be a savage place for conversations and attacks. I've had several occasions where people will reference negativity and attacks online as a reason for not engaging - especially for Twitter. Discussions about online bullying have become more prominent during President Trump's term, which may be one of the … Continue reading 4 Steps For Real Conversations When You Disagree
Communication is hard, right? We've heard time and again over the past decade the need to "share your story" as it relates to advocacy and reaching consumers to answer questions about where our food comes from and how our food is grown. We try to make communication and advocacy complicated, but it can be broken … Continue reading 3 tips to improve your advocacy skills
We live in a world of constant communication. Each day there are numerous outlets where we can consume new information about the world. Google, Twitter, Facebook, television, radio, audiobooks, podcasts, emailed newsletters. The list could go on for days. But this also leads to the perpetuation of misinformation. Fake News as President Trump has coined … Continue reading 3 thoughts on communication and advocacy to avoid being fake news