We live in a world of constant communication. Each day there are numerous outlets where we can consume new information about the world. Google, Twitter, Facebook, television, radio, audiobooks, podcasts, emailed newsletters. The list could go on for days. But this also leads to the perpetuation of misinformation. Fake News as President Trump has coined … Continue reading 3 thoughts on communication and advocacy to avoid being fake news
Top 10 Industry Leaders Under 40 – Cattle Business
Earlier this year, I received word that I would be recognized in a group of Top 10 Industry Leaders Under 40. Of course, I have quite the excitement and appreciation for being listed among some top cattle business leaders in the region. This is a community of many hard-working, independent and bright people. So to … Continue reading Top 10 Industry Leaders Under 40 – Cattle Business
How to Advocate Offline | Over A Beer Podcast 028
In the world of agriculture advocacy, we often get caught up in the latest social media tools. But, truth is, we can be advocates offline as well. Let's not forget I started with a dumbphone just a few years ago. And apparently Carrie like to tell people to just EAT IT in song. (At least … Continue reading How to Advocate Offline | Over A Beer Podcast 028
Farming In Nebraska with Deb Gangwish | Agriculture Proud Podcast 026
I must say that I live in my boots. I like all kinds of boots, cowboy boots - fancy and plain, dress boots – tall and short, snow, rain, muck and work boots – yup I like them all. I feel comfortable in my boots, they are part of my everyday life on our family … Continue reading Farming In Nebraska with Deb Gangwish | Agriculture Proud Podcast 026
Agriculture Advocacy Takes Place In Many Forms
During my recent trip to the 2017 Bayer AgVocacy Forum in San Antonio, Texas, I had the opportunity to catch up with Carson Horn of the Radio Oklahoma Network for an interview. Carson and I spoke about the current role of agriculture advocacy and how the need continues to grow and develop for our agriculture … Continue reading Agriculture Advocacy Takes Place In Many Forms
Fighting With Activists | Over A Beer Podcast 023
We'd be lying if we said occasionally getting into a fight with activists isn't fun and entertaining. But it is also exhausting and can make you look like a fool. On Episode 023 of the Agriculture Proud Podcast, Ryan Goodman and Carrie Mess continue the Over A Beer series talking about hot topics in agriculture. This … Continue reading Fighting With Activists | Over A Beer Podcast 023
5 restaurants farmers should visit, including Chipotle
I'm well aware negative spin headlines garner all the attention these days. However, when a fellow ag blogger took on a list of restaurants people should avoid due to anti-science stances, I decided to take a positive look at the story. I believe it can be a mistake to slam the door in the face … Continue reading 5 restaurants farmers should visit, including Chipotle
What you do after viral content is more important than creating it
Your Facebook post just became viral content. Now what? Nothing makes me cringe more than a marketing team who sits down and says, "Ok, let's create a viral Facebook video." That's not the point of social media. You can't always plan viral content. And one and done doesn’t make for a social media expert. If your … Continue reading What you do after viral content is more important than creating it
Top 5 Farmers on YouTube to Follow
The total number of people who use YouTube – 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on YouTube every single day. (Source) Included in those numbers are a growing number of farmers on YouTube sharing their daily lives growing food. Video is by far the top … Continue reading Top 5 Farmers on YouTube to Follow
Western Author on Sharing Your Story | Agriculture Proud Podcast 016
For years, we've talked about sharing your story in the context of agriculture advocacy. Today, while there is an increasing number of agriculture advocates sharing their stories on blogs, that doesn't mean we're doing it in the most effective manner to reach the audience we truly would like to reach. On Episode 016 of the … Continue reading Western Author on Sharing Your Story | Agriculture Proud Podcast 016