The total number of people who use YouTube – 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on YouTube every single day. (Source) Included in those numbers are a growing number of farmers on YouTube sharing their daily lives growing food.

Video is by far the top format for consuming content online today. YouTube has long been a mainstay in this medium. However, the power of video has been reinforced with the dedication of resources placed into live video by Facebook, Instagram, and Twitter (Periscope).

So which Farmers on YouTube should you follow to find more farming and ranching content?

Screen show from The Peterson Farm Bros - "I'm Farming and I Grow It"
Screen show from The Peterson Farm Bros – “I’m Farming and I Grow It”

Cody Creelman, Cow Vet

Cody is a vlogging cow veterinarian from Alberta. His fun, creative and entertaining videos give us insight into the daily life of health care in the cattle business. Cody’s Facebook is a great supplement to his story.

How Farms Work

Ryan Kuster crept right up on us and has a fantastic series of videos show how he farms in Wisconsin. How Farms Work shows us just that – the daily activities that bring food from farms to our plates. How Farms Work is on Facebook too!

The Farmer’s Life

Brian Scott from Indiana joined me to talk farming on CNN’s food page a few years back. He’s been plowing along since then, planting popcorn and showing us how it works via the lens of a GoPro! This video of his son planting the 2016 crop blew up on Facebook.

Angus TV – I am Angus

While the Angus Association’s channel may be filled with news articles, the I am Angus series is a great lineup of features from farming and ranching communities across the country. I’ve even been featured in the series.

Peterson Farm Brothers

No Agriculture YouTube list would be complete without including the Peterson Farm Brothers. These brothers (and their sister) stream from their Kansas farm. Their talent of farm-themed parody videos introduced a world of YouTubers to farming and food.

Other Farmers on YouTube?

What are your favorite agriculture channels to follow on YouTube? Let us know in the comments below!

Tips for Better Farm Videos

Want your videos to reach larger audiences? Consider a few of these tips for creating and sharing your story as farmers on YouTube.

  • Show action or processes – Most popular videos show activity or walk through steps of a process. People enjoy learning about routine processes.
  • Cross post content – Upload videos to both YouTube and Facebook to reach larger audiences and promote videos across platforms.
  • Live video – Streaming content live on Facebook, YouTube or Periscope garners priority viewership in each respective platform.
  • Consistency is key – Aim for a consistent schedule for content; be it weekly or bi-weekly, be consistent and on a schedule so your audience knows when to expect new content.
  • Call to action – Include a call to action for your audience at the end of your video (i.e. – visit website, give feedback or follow your account).

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Published by Ryan Goodman

Ryan Goodman works in grassroots advocacy as a communications consultant with beef cattle farmers and ranchers across the United States. He is a proud alumnus of Oklahoma State University, with studies focusing on cattle reproduction and nutrition. Ryan's experience in the beef industry range from family farms and ranches in several states to large feedlots and non-profit policy organizations. Ryan is an avid trail and ultrarunner, proudly showing how beef can be an important part of a healthy diet and active lifestyle. Find Ryan on social media as @BeefRunner.