The total number of people who use YouTube – 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on YouTube every single day. (Source) Included in those numbers are a growing number of farmers on YouTube sharing their daily lives growing food.
Video is by far the top format for consuming content online today. YouTube has long been a mainstay in this medium. However, the power of video has been reinforced with the dedication of resources placed into live video by Facebook, Instagram, and Twitter (Periscope).
So which Farmers on YouTube should you follow to find more farming and ranching content?
Cody is a vlogging cow veterinarian from Alberta. His fun, creative and entertaining videos give us insight into the daily life of health care in the cattle business. Cody’s Facebook is a great supplement to his story.
Ryan Kuster crept right up on us and has a fantastic series of videos show how he farms in Wisconsin. How Farms Work shows us just that – the daily activities that bring food from farms to our plates. How Farms Work is on Facebook too!
Brian Scott from Indiana joined me to talk farming on CNN’s food page a few years back. He’s been plowing along since then, planting popcorn and showing us how it works via the lens of a GoPro! This video of his son planting the 2016 crop blew up on Facebook.
While the Angus Association’s channel may be filled with news articles, the I am Angus series is a great lineup of features from farming and ranching communities across the country. I’ve even been featured in the series.
No Agriculture YouTube list would be complete without including the Peterson Farm Brothers. These brothers (and their sister) stream from their Kansas farm. Their talent of farm-themed parody videos introduced a world of YouTubers to farming and food.
Other Farmers on YouTube?
What are your favorite agriculture channels to follow on YouTube? Let us know in the comments below!
Tips for Better Farm Videos
Want your videos to reach larger audiences? Consider a few of these tips for creating and sharing your story as farmers on YouTube.
- Show action or processes – Most popular videos show activity or walk through steps of a process. People enjoy learning about routine processes.
- Cross post content – Upload videos to both YouTube and Facebook to reach larger audiences and promote videos across platforms.
- Live video – Streaming content live on Facebook, YouTube or Periscope garners priority viewership in each respective platform.
- Consistency is key – Aim for a consistent schedule for content; be it weekly or bi-weekly, be consistent and on a schedule so your audience knows when to expect new content.
- Call to action – Include a call to action for your audience at the end of your video (i.e. – visit website, give feedback or follow your account).
Like what you see here? Sign up for my newsletter to be notified of future stories and weekly headlines. Click here to sign up.