Last week, I had the opportunity to attend the 2020 Cattle Industry Convention in San Antonio, Texas. This was my eighth time to attend the meeting over the years as I've been involved in beef advocacy. I've had the opportunity to hold several roles, including state host, state staff, trade show exhibitor, and now as … Continue reading Beef Advocacy with High Plains Journal | Audio
Program Helps Beef Producers With Advocacy Skills | Audio
Each year, I'm on the road doing more than 70 presentations and workshops with beef farmers and ranchers across the community. I'm very lucky to have a job that allows me to work with people doing what I love and helping these awesome people be more confident and comfortable sharing their stories. While in Oklahoma … Continue reading Program Helps Beef Producers With Advocacy Skills | Audio
Thank A Farmer With Dairy Carrie | Over A Beer Podcast 031
Thank a Farmer. We've heard it over the years and I've even joined in the movement myself over the past decade by writing a few articles asking for others to thank us - farmers, ranchers and the agriculture community for the food, fiber and fuel that is used every day. But is that really what … Continue reading Thank A Farmer With Dairy Carrie | Over A Beer Podcast 031
The First Round With Dairy Carrie | Over A Beer Podcast 030
It's been a few years since Dairy Carrie and I sat down with a pitcher (or a few) of Spotted Cow beer in the back room of the Crawfish Junction bar in Milford, Wisconsin and recorded several episodes for my podcast (formerly known as Agriculture Proud). And, of course, we titled the series Over A … Continue reading The First Round With Dairy Carrie | Over A Beer Podcast 030
5 Tips For Responding To Tough Questions
Over the past decade, we've had the opportunity to incorporate social media into our lives as a readily-available communication tool. Some people (Ok, Boomer) may complain that this has led to a rise in skepticism in society or lack of deeper understanding, but in reality, these channels have given a larger audience for the conversations … Continue reading 5 Tips For Responding To Tough Questions
Plant Protein Alternative Comparisons Go Awry
Over the past several months, many headlines have given attention to processed plant protein entering the marketplace. Let's get one thing straight, black bean burgers have been on restaurant menus for a very long time. This isn't something new. But this time, the latest iteration showed up with a bigger marketing budget. The Impossible Burger … Continue reading Plant Protein Alternative Comparisons Go Awry
4 Steps For Real Conversations When You Disagree
Twitter and social media, in general, can be a savage place for conversations and attacks. I've had several occasions where people will reference negativity and attacks online as a reason for not engaging - especially for Twitter. Discussions about online bullying have become more prominent during President Trump's term, which may be one of the … Continue reading 4 Steps For Real Conversations When You Disagree
Conversation Skills Everyone Could Use
As I was going through some notes this week, I found one of my favorite TED Talk videos. Conversation skills are so important, yet so many people lack at least some of these today. Granted, I'll count myself in that crowd. Learning is a life-long process and new knowledge is something we should always pursue. … Continue reading Conversation Skills Everyone Could Use
Advocacy Has Become Just Another Part of Doing Business
For the better part of a decade, I have been involved in agriculture advocacy efforts. I began this blog as a simple way to share what I was doing on the ranch. That soon developed into a full network of friends and peers across the country. And today, directing programs for a growing nationwide network … Continue reading Advocacy Has Become Just Another Part of Doing Business
3 tips to improve your advocacy skills
Communication is hard, right? We've heard time and again over the past decade the need to "share your story" as it relates to advocacy and reaching consumers to answer questions about where our food comes from and how our food is grown. We try to make communication and advocacy complicated, but it can be broken … Continue reading 3 tips to improve your advocacy skills