Tag: social media

Live Video Tips to Build Community

One of the opportunities I’ve often overlooked and likely have not taken good advantage of when sharing my story online has been the use of live video. Most social media platforms offer the opportunity to go live in one way or another. Live video can be a great tool for building community and really allowing […]

What I learned by unfollowing everyone on Twitter

During a Twitter conversation this past week, I was asked why bother following people who we disagree with. While the social media platform has gained a reputation as an environment with bullying and negativity, and for good reason, it has allowed so many people to connect through conversations. I’ve been an active Twitter user since […]

Finding your audience for sustainability and advocacy

This month, new survey results show the most widely used social media platforms by Americans. While you may assume Facebook is the top dog, it’s worth looking at survey results to see how the platforms actually rank. If you dive deeper into the Pew Research Center report, you’ll see not all platforms are equal when it comes to who is using them. […]

Feedlot Employees Tweet Experiences Raising Cattle

During the past few years, I’ve frequently shared my experience working in and with a cattle feedlot. From a young age, my family sent our cattle to feedlots in the Texas and Oklahoma Panhandles and our Spring Break “vacation” involved a drive to Amarillo to see those cattle. During college, I had the opportunity to […]

Ranchers Share Antibiotics Use Following Subway Announcement

If there’s anything positive to note following Subway’s announcement of a new antibiotic-free meat policy, it’s a new wave of farmers publicly sharing more about how they use antibiotics on farms and ranches across the country. While many consumers may be concerned about the use of sub-therapeutic use of antibiotics in livestock, such as feeding […]

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