January is a month of fresh starts and resolutions as we begin a new year. Below are a few ideas and some inspiration for your advocacy efforts during the month. Many topics center on food and agriculture themes, while others are opportunities to connect with non-agriculture audiences on shared interests. As you use this content … Continue reading January Advocacy and Agriculture Blog Topics
Live Video Tips to Build Community
One of the opportunities I've often overlooked and likely have not taken good advantage of when sharing my story online has been the use of live video. Most social media platforms offer the opportunity to go live in one way or another. Live video can be a great tool for building community and really allowing … Continue reading Live Video Tips to Build Community
What I learned by unfollowing everyone on Twitter
During a Twitter conversation this past week, I was asked why bother following people who we disagree with. While the social media platform has gained a reputation as an environment with bullying and negativity, and for good reason, it has allowed so many people to connect through conversations. I’ve been an active Twitter user since … Continue reading What I learned by unfollowing everyone on Twitter
Finding your audience for sustainability and advocacy
This month, new survey results show the most widely used social media platforms by Americans. While you may assume Facebook is the top dog, it's worth looking at survey results to see how the platforms actually rank.If you dive deeper into the Pew Research Center report, you'll see not all platforms are equal when it comes to who is using them. While … Continue reading Finding your audience for sustainability and advocacy
32 Beef Advocates to Follow on Twitter
One of the difficult parts of jumping on a new social media network can be figuring out how to use it. Twitter can be one of those platforms that can seem overwhelming if you don't have good examples to follow. Maybe even in the beef world. I am pretty darn lucky to work with some … Continue reading 32 Beef Advocates to Follow on Twitter
What you do after viral content is more important than creating it
Your Facebook post just became viral content. Now what? Nothing makes me cringe more than a marketing team who sits down and says, "Ok, let's create a viral Facebook video." That's not the point of social media. You can't always plan viral content. And one and done doesn’t make for a social media expert. If your … Continue reading What you do after viral content is more important than creating it
5 tips to be a more consistent blogger
Over the past six years, I've literally written and/or posted thousands of blog posts and articles on this blog, employers or friends' sites and industry publications. At times, I have been sharing and curating 5+ articles every week for numerous months. This can be exhausting and, if not managed well, detract from quality work in … Continue reading 5 tips to be a more consistent blogger
Feedlot Employees Tweet Experiences Raising Cattle
During the past few years, I've frequently shared my experience working in and with a cattle feedlot. From a young age, my family sent our cattle to feedlots in the Texas and Oklahoma Panhandles and our Spring Break "vacation" involved a drive to Amarillo to see those cattle. During college, I had the opportunity to … Continue reading Feedlot Employees Tweet Experiences Raising Cattle
Bayer’s 6 AgVocates You Should Follow
Last week, Bayer Crop Sciences shared their 6 AgVocates To Follow. This list includes some pretty awesome advocates from across our agriculture communities, and I am thankful to be among those named. While I've been included on similar lists before, I never want to take it for granted that efforts to share my perspectives will always … Continue reading Bayer’s 6 AgVocates You Should Follow
5 Tips To Grow Your Agriculture Facebook Page
Facebook and I have a love-hate relationship. Every time I think I have it figured out, their algorithms change and something doesn't work the way it used to. However, this is one of our largest social media platforms, so utilizing the service to stay in touch with large audiences is still important to our outreach … Continue reading 5 Tips To Grow Your Agriculture Facebook Page