January Advocacy Toolkit
Ryan Goodman Advocacy

January Advocacy and Agriculture Blog Topics

January is a month of fresh starts and resolutions as we begin a new year. Below are a few ideas and some inspiration for your advocacy efforts during the month. Many topics center on food and agriculture themes, while others are opportunities to connect with non-agriculture audiences on shared interests. As you use this content … Continue reading January Advocacy and Agriculture Blog Topics

Ryan Goodman Advocacy, Social Media

What I learned by unfollowing everyone on Twitter

During a Twitter conversation this past week, I was asked why bother following people who we disagree with. While the social media platform has gained a reputation as an environment with bullying and negativity, and for good reason, it has allowed so many people to connect through conversations. I’ve been an active Twitter user since … Continue reading What I learned by unfollowing everyone on Twitter

conversations farm food disagreement
Ryan Goodman Advocacy, Communication

Finding your audience for sustainability and advocacy

This month, new survey results show the most widely used social media platforms by Americans. While you may assume Facebook is the top dog, it's worth looking at survey results to see how the platforms actually rank.If you dive deeper into the Pew Research Center report, you'll see not all platforms are equal when it comes to who is using them. While … Continue reading Finding your audience for sustainability and advocacy

Ryan Goodman Advocacy, Better Blogging

What you do after viral content is more important than creating it

Your Facebook post just became viral content. Now what? Nothing makes me cringe more than a marketing team who sits down and says, "Ok, let's create a viral Facebook video." That's not the point of social media. You can't always plan viral content. And one and done doesn’t make for a social media expert. If your … Continue reading What you do after viral content is more important than creating it

Ryan Goodman Advocacy, Better Blogging

5 tips to be a more consistent blogger

Over the past six years, I've literally written and/or posted thousands of blog posts and articles on this blog, employers or friends' sites and industry publications. At times, I have been sharing and curating 5+ articles every week for numerous months. This can be exhausting and, if not managed well, detract from quality work in … Continue reading 5 tips to be a more consistent blogger

Ryan Goodman Advocacy, Beef, Feedlot, Social Media

Feedlot Employees Tweet Experiences Raising Cattle

During the past few years, I've frequently shared my experience working in and with a cattle feedlot. From a young age, my family sent our cattle to feedlots in the Texas and Oklahoma Panhandles and our Spring Break "vacation" involved a drive to Amarillo to see those cattle. During college, I had the opportunity to … Continue reading Feedlot Employees Tweet Experiences Raising Cattle