32 Beef Advocates to Follow on Twitter

One of the difficult parts of jumping on a new social media network can be figuring out how to use it. Twitter can be one of those platforms that can seem overwhelming if you don't have good examples to follow. Maybe even in the beef world. I am pretty darn lucky to work with some … Continue reading 32 Beef Advocates to Follow on Twitter

Advertisements

What you do after is more important than creating viral content

Your Facebook post just went viral. Now what? Nothing makes me cringe more than a marketing team who sits down and says, "Ok, let's create a viral Facebook video." That's not the point of social media. You can't always plan viral content. And one and done doesn’t make for a social media expert. If your good … Continue reading What you do after is more important than creating viral content

5 tips to be a more consistent blogger

Over the past six years, I've literally written and/or posted thousands of blog posts and articles on this blog, employers or friends' sites and industry publications. At times, I have been sharing and curating 5+ articles every week for numerous months. This can be exhausting and, if not managed well, detract from quality work in … Continue reading 5 tips to be a more consistent blogger

Texas Cattle Feedlot Opens Gates Via Twitter

During the past few years, I've frequently shared my experience working in and with cattle feedlots. From a young age, my family sent our cattle to feedlots in the Texas and Oklahoma Panhandles and our Spring Break "vacation" involved a drive to Amarillo to see those cattle. During college, I had the opportunity to work … Continue reading Texas Cattle Feedlot Opens Gates Via Twitter

Bayer’s 6 AgVocates You Should Follow

Last week, Bayer Crop Sciences shared their 6 AgVocates To Follow. This list includes some pretty awesome advocates from across our agriculture communities, and I am thankful to be among those named. While I've been included on similar lists before, I never want to take it for granted that efforts to share my perspectives will always … Continue reading Bayer’s 6 AgVocates You Should Follow

Ranchers Share Antibiotics Use Following Subway Announcement

If there's anything positive to note following Subway's announcement of a new antibiotic-free meat policy, it's a new wave of farmers publicly sharing more about how they use antibiotics on farms and ranches across the country. While many consumers may be concerned about the use of sub-therapeutic use of antibiotics in livestock, such as feeding … Continue reading Ranchers Share Antibiotics Use Following Subway Announcement

Social Media Key to be Included in Consumer Conversations About Food

This week I had the opportunity to catch up with Ron Hays of the Radio Oklahoma Network about our use of social media in reaching consumers and advocacy for agriculture. Below is an article and audio piece from my conversation with Ron. Be sure to hop on over to the Oklahoma Farm Report and checkout … Continue reading Social Media Key to be Included in Consumer Conversations About Food

8 Essential Do and Do Nots for Bloggers | Better Blogging

I've been in the blogging community since 2009. Having recently passed the 1,000 post milestone, there are a few lessons I've learned along the way. One of the most important is there's no one correct way for everyone to blog. Each person has their own perspective and often we'll find agriculture bloggers writing about similar … Continue reading 8 Essential Do and Do Nots for Bloggers | Better Blogging