If there's anything positive to note following Subway's announcement of a new antibiotic-free meat policy, it's a new wave of farmers publicly sharing more about how they use antibiotics on farms and ranches across the country. While many consumers may be concerned about the use of sub-therapeutic use of antibiotics in livestock, such as feeding … Continue reading Ranchers Share Antibiotics Use Following Subway Announcement
This week I had the opportunity to catch up with Ron Hays of the Radio Oklahoma Network about our use of social media in reaching consumers and advocacy for agriculture. Below is an article and audio piece from my conversation with Ron. Be sure to hop on over to the Oklahoma Farm Report and checkout … Continue reading Social Media Key to be Included in Consumer Conversations About Food
I've been in the blogging community since 2009. Having recently passed the 1,000 post milestone, there are a few lessons I've learned along the way. One of the most important is there's no one correct way for everyone to blog. Each person has their own perspective and often we'll find agriculture bloggers writing about similar … Continue reading 8 Essential Do and Do Nots for Bloggers | Better Blogging
Millennials have been accused more than a few times of being lazy, slackers, and ultimately the generation looking for a handout. While that may debated (is that said of every young generation), there's one trend that has taken off in the past twenty years, that millennials have certainly perfected - slacktivism.Depending on where you look, … Continue reading Does Slacktivism Work?
Sometimes in the rush and routine for everything, it can be easy for us to forget that not everyone is comfortable with or knows just how to get started in social media, or with any online tools for that matter. In my article for Progressive Forage Grower magazine this month, I've shared 5 tips to … Continue reading 5 Online Tools to Build your Farm or Ranch Business
I've had the awesome opportunity to work on social media training with many individual farmers and ranchers as well as guest speaking at several events during the past several years. One of the most frequent challenges folks often face when trying to justify the investment into social media can be boiled down to just one … Continue reading Why Invest in Social Media? Ask One Question
This isn’t my normal kind of post but it’s something that I want to share. It seems more and more I’m incredibly frustrated some days by the conversations I find. It’s amazing how well people think they know me just by reading a few (or sometimes just one) of my posts on social media. And … Continue reading Lessons I’ve learned while sticking my neck out
Last week, I had the opportunity to travel to Portland, Oregon for the 2014 AgChat Foundation Regional Conference. The 2-day Conference is a smaller scale of our national conference (2014 national location to be announced soon!) and is a great opportunity for folks on a beginner level to get a more intimate opportunity to learn … Continue reading 2014 AgChat Foundation Regional Conference – Portland
As my job has now taken me into the communications field, I find myself trying to seek out those companies and individuals who are "doing it right" and see what I can learn from them. I'm looking for those Thought Leaders. Who is making waves with social change? Who is making leaps in connecting with … Continue reading Social Media Principles – As shared by Ford Global, Scott Monty
Last week, I posted an article from Forbes that is very accusatory of modern global agriculture. It's like a laundry list of activist claims used demonize modern agriculture practices. We could spend time angrily responding to articles like this, but defensively reacting to accusations like this aren't getting us very far. Hence my emphasis on … Continue reading Why should farmers and ranchers invest time in advocacy?