Cattle Industry Convention and Critics hit San Diego

Last week, over 6,700 ranching industry members and their families flooded downtown San Diego for the 2016 Cattle Industry Convention and NCBA Trade Show. This annual meeting is a great opportunity to catch up with ranchers from across the country, forge important business relationships and work on policy that guides the national association's work on … Continue reading Cattle Industry Convention and Critics hit San Diego

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Visiting San Antonio, the Alamo, and a busy Cattle Industry Convention

In my last blog post, I started a conversation about this month's trip to San Antonio, but got side tracked with other issues surrounding life now and clouding my vision. So today, we look at the fun about the travel. Despite having lived in the Lone Star state, I had never made the trip to … Continue reading Visiting San Antonio, the Alamo, and a busy Cattle Industry Convention

Book Review: Lessons From A Desperado Poet – Baxter Black

Lesson #20: Remember, often it's not ability, it's reliability. The world is run by those who show up. Back in February while at the the National Cattle Industry Convention, I had the opportunity to meet Baxter Black and receive a copy of his latest book - Lessons from a Desperado Poet: How to find you … Continue reading Book Review: Lessons From A Desperado Poet – Baxter Black

Cattlemen’s College: Importance of Feed Efficiency

In an earlier post I introduced the idea of feed efficiency and the conversation on how we can collect these measurements. Now I want to step back and ask the questions Why is Feed Efficiency important? and Why are cattle less efficient? Raising cattle comes down to a business just like any other production method. … Continue reading Cattlemen’s College: Importance of Feed Efficiency

Cattlemen’s College: Cattle Feed Efficiency

Last week while at the Cattle Industry Convention in Nashville, Tennessee I had the opportunity to attend a series of classes designated to  inform and educate cattle producers and the associating community on the latest technologies in cattle production. The Cattlemen's College covered a variety of topics ranging from Nutrition, Reproduction, and Ag Business Management. … Continue reading Cattlemen’s College: Cattle Feed Efficiency

NCBA Convention 2012 in Music City Nashville – Tweetup

Education. Networking. Opportunity. Fun. That's how the National Cattlemen's Beef Association (NCBA) describes their 114th annual convention as it comes to Music City Nashville February 1-4. I know it's still 3 weeks away, but I can't hold it to myself. I'll be going and it'll be my first large industry convention to attend. (Oh and … Continue reading NCBA Convention 2012 in Music City Nashville – Tweetup

McDonald’s Launches Farmer Ad Campaign

Have you seen the latest commercials from America's favorite burger chain? McDonald's launched its new ad campaign on January 2nd to emphasize the quality of ingredients and a farm to fork story. The ads feature four farmers (secondary suppliers) that produce potatoes, lettuce, and beef for the restaurant chain. The cattle rancher featured in the … Continue reading McDonald’s Launches Farmer Ad Campaign

Advocating for the Beef Community (Part 3)

In the previous two posts (Part 1, Part 2), I have discussed tips from my discussion with Daren Williams, Director of Communications with NCBA. Story telling is the most effective method of communication and we have a responsibility to communicate our story of production agriculture to the world. In Part 2, I gave a challenge … Continue reading Advocating for the Beef Community (Part 3)

Advocating for the Beef Community (Part 2)

(Don't forget to read part 1 first and continue to part 3 in the series.) In case you missed out on Monday... I took a quick trip to Petit Jean Mountain last week to visit with other Arkansas Young Cattlemen about becoming better leaders in our community. Daren Williams from NCBA came down and shared a … Continue reading Advocating for the Beef Community (Part 2)