“The big question is: Is all this fear justified?” CBS Sunday Morning aired a cover story on the Safety of GMOs this morning that takes a look at the origin of genetically engineering food and the opposition to the idea of genetically altering our food. The story features perspectives from plant pathologist, Dennis Gonsalves and his […]
This week, Campbell’s set the bar high for its competitors with the announcement of a voluntary labeling of foods containing GMO ingredients. In some aspects this has folks on both sides of the GMO debate in agreement. While this is great news for those who want more information about our food supply, there is a piece […]
Attacks by Chipotle Mexican Grill on our country’s food system have hit the heart of American farming and ranching families, something their marketing team fails to recognize. One of these farming families includes Bob and Mary Mertz, 4th generation farmers from Riley County, Kansas who raise Simmental cattle, soybeans, corn, and sheep for 4-H and FFA […]
Today, I stopped in McDonald’s at 11 a.m. for a Sausage, Egg and Cheese McMuffin. I’m a fan of the new All Day Breakfast, which began on Tuesday, October 6 across the country. Social media rejoiced, McDonald’s proclaims a great move by listening and responding to its customers and franchisees are calling it a logistics […]
In the last week of April, Chipotle Mexican Grill, with more than 1,800 locations, announced their ingredient lists will no longer contain Genetically Modified Ingredients (GMO). Note, this shouldn’t be a surprise to anyone. Since 2011, the restaurant chain has emphasized their “Food With Integrity campaigns and began identifying which foods contained GMOs in 2013. Chipotle […]
Last week, I had a great opportunity to make my first trip overseas and (with the exception of occasional wi-fi) unplug from the world of communication and social media. I took an entire week of vacation (completely new concept to me) for a trip to France to attend the 2014 Alltech Global Beef and Dairy […]
In the first two parts of this series about my chat with Chipotle Mexican Grill (CMG) following their continued campaign on Food With Integrity (FWI), I’ve been discussing a few of the issues many farmers and ranchers have with this fear-based marketing strategy. CMG had a FWI marketing manager contact me and so far we’ve spent […]
As I mentioned in the previous post (See Part 1 here), I’ve spent the past few weeks chatting with marketing managers from Chipotle Mexican Grill (CMG) about their Food With Integrity (FWI) campaign. It’s a topic that began a few years back and includes several high-profile ad campaigns – Back to the Start, Scarecrow, and […]
Chipotle Mexican Grill (CMG) is a food company who takes issue with, as they view it, the systemic problems in modern agriculture. They’re not in it to berate the farmer or rancher, but rather to call attention to the national groups, organizations, and corporations who they believe control modern food production and do not represent […]
What happens when you take a guy out of Montana and turn him loose in the streets of Beverly Hills? A great learning experience… A few weeks ago, I had the amazing opportunity to attend the Milken Institute Global Conference at the Beverly Hilton in Los Angeles, California. Read more about my initial response in […]
