Dodge RAM pays Super Bowl tribute with “So God made a Farmer”

Dodge RAM So God Made a Farmer
“…who would laugh and then sigh, and then reply with smiling eyes when his son says he want to spend his life doing what dad does – So God made a Farmer”

The Super Bowl is the most watched television event of the year. By some estimates, more than half of the country watches the game. Many are just as excited, if not more, to see the commercial break ads that air during the broadcast. This year, Dodge RAM used their ad space to declare 2013 the Year of the Farmer.

The full 2:00 minute video, as seen on the Dodge RAM campaign site, features the voice of radio legend Paul Harvey. Until his passing in 2009, many Americans grew up listening to his News and Comment and waiting for The Rest of the Story from the native-Oklahoman who held his commitment to America’s heartland. In 1978, at the Future Farmers of America convention, Harvey recited a tribute to the American farmer that still holds very true today – “So God Made a Farmer.”

How has farming changed since 1978’s ‘So God Made a Farmer?’ Read more here.

Harvey’s narrative describes the characteristics we look for in dedicated farmers and caretakers of the land. The lines have gained more than 1 million views on YouTube, with several farmers and agriculture organizations putting their own images to the words. No matter your religious preference, the message certainly inspires reflection on the history of this country’s hard-working farmers and ranchers. The scenes take viewers through the generations of farmers and ranchers, from the old to the young, including many landscapes of modern agriculture.

And on the eighth day, God looked down on his planned paradise and said I need a caretaker- So God made a Farmer

God said I need somebody willing to get up before dawn, milk the cows, work all day in the field, milk cows again, eat supper then go to town and stay past midnight at a meeting of the school board – So God made a Farmer

I need somebody with arms strong enough to wrestle a calf and yet gentle enough to deliver his own grandchild; somebody to call hogs, tame cantankerous machinery, come home hungry, have to await lunch until his wife’s done feeding visiting ladies, then tell the ladies to be sure and come back real soon, and mean it – So God made a Farmer

God said I need somebody willing to sit up all night with and newborn colt, and watch it die, then dry his eyes and say maybe next year. I need somebody who can shape an axe handle from a persimmon sprout, shoe a horse with a hunk of car tire, who can make a harness out of hay wire, feed sacks and shoe straps, who at planting time and harvest season will finish his forty hour week by Tuesday noon and then, paining from tractor back, will put in another 72 hours – So God made a Farmer

God had to have somebody willing to ride the ruts at double speed to get the hay in ahead of the rain, and yet stop in midfield and race to help when he sees first smoke from a neighbor’s place – So God made a Farmer

God said I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend to pink-combed pullets; who will stop his mower for an hour to splint the broken leg of a meadowlark. It had to be somebody who’d plow deep and straight and not cut corners; somebody to seed, weed, feed, breed, and rake and disk and plow and plant and tie the fleece and strain the milk and replenish the self-feeder and a hard week’s work with a five-mile drive to church. Somebody who would bale a family together with the soft, strong bonds of sharing; who would laugh and then sigh, and then reply with smiling eyes when his son says he want to spend his life doing what dad does – So God made a Farmer

This video is not necessarily a campaign for the Dodge RAM products, but rather a campaign to support the FFA Foundation (also known as Future Farmers of America) and their hunger initiative “Feeding the World – Starting at Home.”

So God Made a Farmer Dodge Ram
“I need somebody who can shape an axe handle from a persimmon sprout, shoe a horse with a hunk of car tire, who can make a harness out of hay wire, feed sacks and shoe straps…”

According to FFA Foundation CEO, Dwight Armstrong, RAM will donate up to $1,000,000 to the Foundation based on the views of the video and activity on the website. Individuals are encouraged to view the video and recommend it to others.

“Supporting this positive messaging about the American Farmer will raise awareness of the National FFA Organization within the general public while providing significant support to a major FFA initiative,” Armstrong stated in a letter to members and supporters.

Rural Americans took this ad space with extra gratitude and appreciation as farmers and ranchers have been working hard to share their stories with an America generations removed from the farm.

North Dakota farm mom, Katie Pinke, expressed the sentiment well in her blog post about the video.

“After watching the commercial, I feel like there is more hope in the world. Hope for agriculture, for family farmers, to feed a growing population, to connect everyday Americans to where their food comes from and to build a greater connected community for agriculture in America.”

Thanks goes to Dodge RAM for the recognition of America’s Farmers and Ranchers and for helping the efforts of such a great organization like FFA.

Other thoughts on the RAM video from farmers, ranchers, and the agriculture community


    1. Thanks Hannah for sharing your thoughts and being sure to include the part about FFA. I wish that was a bigger part of the conversation in some comment streams today.

  1. The ad was great, but that is coming from someone who needs the sell of his cattle to pay the bills, The hours and hard work are just as the ad implies. Not a hour goes by without me worrying about the weather or the welfare of my cattle. The challenges are great and risks are higher but I know I will endure because God needed a caretaker, a farmer.

    I saw post and comments on other sites today about the ad and I was disappointed to hear from so many non-farmers that thought the small family farmer does not exists any more.They think all of agriculture is done by large corporations and the images of the farmer in the ad was something of the past. I don’t know how this myth started but your food does not have to come from a farmer’s market to come from family farm. All you have to do is go to any grocery store.

    There are hundreds of thousands of family farmers producing food and struggling to make ends meet. They rise before the sun, get up on the middle of the night to check their livestock work seven days a week in any kind of weather all for little pay in the hope in keep the farm going. I know because they are my friends and neighbors. Why? Because God made a farmer. They will endure.

  2. Excellent post about this wonderful commercial. One change to the text quoted: I think he says “yean lambs and wean pigs”. The phrase caught my ear because we have sheep, and I had never heard that word before. Turns out it does relate to sheep rearing (the birth process) and makes sense in context, so I learn something new every day.

  3. First of all, I just want to say great post about an awsome commercial that has a huge meaning behind it. I was watching the Super Bowl with some people that do not farm and have never really been around agriculture and they do not really care about it. But from just watching this short 2 minute ad, their whole attitude toward agriculture has changed. It is awsome to see that such a short ad can have such a big impact on people and make them change their thinking about something that is very important to our daily lives.

    1. Thanks for the comment. That is great to hear! I hope those who watched it and were inspired will seek out some farmers to talk to, especially here online, if they come up with any questions or want to carry on the conversation.

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