2015 has definitely been a year of swift change and action in the world of food and agriculture. When looking back one of the most notable changes would have to be the trend of food companies and restaurant chains adjusting their food sourcing requirements according to demands from certain groups of consumers. This includes sourcing eggs from cage free hens, antibiotic-free and hormone-free claims, chemical-free processed foods and many welfare requirements placed on livestock farmers. The marketing terms of natural and organic have continued to lose their meaning and become more vague.
Through all this, if there is one wish for 2016, I’d ask the agriculture community to become better advocates for their neighbors. We must do three things – 1) Create more content that can be found when people ask questions about farming practices on Google; 2) encourage our peers to stop calling our customers stupid; 3) do more outreach to food companies so they know where food producers stand on important hot topics.
What was 2015 for me? It was big for Agriculture Proud! My Facebook and Twitter feeds continued to grow with better conversations. I have found a love for running (more on that later) and my site passed the 1,000,000 views mark in December!
So what were the Top 10 stories in 2015 on Agriculture Proud?
My most popular post of 2015 focused on breaking news as Subway updated their policies on sourcing animals from farms that use antibiotics. Not only did they make an announcement that many in agriculture believed was against the best welfare interest of animals, when farmers and ranchers went to the Subway Facebook page to share their perspectives, Subway began deleting comments from those who disagreed with their announcement. That’s no way to manage public social media. Things eventually went into crisis mode for the company. Read more in my most frequently visited post of 2015 and all time – Subway Removing Antibiotics… And Facebook Comments.
A few posts deserve honorable mention. These have been around a few years and continue to show up regularly in search engine results.
- Ask A Farmer: What do feedlot cattle eat?
- Chipotle Says Farmers and Ranchers Lack Integrity | My Chat Part 3
- Chipotle Called Out Over Misstep In Non-GMO Announcement
- Showing Support With Farm Toys For Tots
While I wrote many great posts in 2015, you may notice most of those stories listed above are articles written prior to this year. In many cases, these topics receive greater traffic today than when they were originally posted. This lets me know that content I’ve been writing over the past 6 years continues to show up in search engine results when people are searching for answers on Google.
What can we expect in 2016? I’ll be revisiting several of the topics listed above to share updated information and resources. More frequently asked questions will be addressed (submit yours through my Contact form), including more information on cattle marketing. You can expect to hear more about my running adventures as I train for my first two marathons. Plus, I’ll be sharing more features of farmers and ranchers advocating from the fields and pastures.
I hope that 2015 has been a great year for you and wish you all the best in 2016!
What were your favorite stories from the year? Share you thoughts in the comments section below!