The #AgChat Foundation is headed to Kansas City this summer for the 3rd Annual Agvocacy 2.0 training! I had the awesome opportunity to attend last year’s conference in Nashville. It was an awesome trip and my first to Tennessee. And now I live in Tennessee and am a student at the state’s flagship University! Coincidence? Either way, this conference is a great value for anyone who attends.

Last year’s conference was a real eye opener for me. I had the opportunity to meet so many individuals who I can connected with online, and helped to enrich those relationships. Even though I was a little overwhelmed by seeing so many of these ‘charismatic’ people in one, small room when I first arrived – that’s the introvert in me – I walked right in and was able to pick up the conversation like we were old friends. That is the power of Social Networking. We are able to forge these relationships with individuals across the globe, have familiar faces at any conference we attend, and have great connections to learn about mutual interest though we may have never initially met in real life.

I encourage anyone to apply for this year’s conference if you are willing to learn more about the tools of Social Networking. It’s not only the tools of Facebook, Twitter, or Blogging, but more importantly how to convey a message and reach out there and connect with the people on the other end who are looking to learn more about food and agriculture. Beside, ya never know how the connections you make will impact their life, or your’s.

The third-annual Agvocacy 2.0 application for the 2012 social media training conference is now available. The two-day event will explore how farmers can effectively share agriculture’s message using social media tools like Facebook, Twitter, Pinterest, YouTube, blogs and mobile applications.

The Agvocacy 2.0 conference will be held August 23 – 24, 2012 at the Crowne Plaza Hotel, Downtown Kansas City, Missouri. Exciting features of the conference include:

  • One-on-one chats with agriculture’s best and brightest in social media
  • Networking with other participants
  • Information about the latest tools and trends
  • Real-world stories about taking the farm to consumers
  • Insights on the human side of being social
  • The tools to tell farming’s story confidently

“Graduates from Agvocacy 2.0 are making a significant impact in telling the agricultural story to consumers in the places where social communities are forming,” says Darin Grimm, President of the AgChat Foundation. “The prospect of equipping more individuals with the skills they need to successfully share their message is really exciting.”

Follow the conversation on Twitter by following the #ACFC12 hashtag! For more information on the Agvocacy 2.0 AgChat Foundation Conference, be sure to visit

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