Check out this article featuring several young producers using blogging and other social networking tools to share the stories about agriculture.
The popularity of a blog based on agriculture is not a new concept. Ree Drummond, a cattle rancher’s wife and Oklahoman, launched a highly successful blog and cookbook in 2009, both titled “The Pioneer Woman.” Her blog is about ranch life in Pawhuska.
The success of agriculture blogs is just one way farmers and ranchers are working their way into mainstream popular culture.
Social media such as Facebook, Twitter and blogs are increasingly used to promote products, businesses and ideas. Sometimes, those tools can backfire for agriculture producers.
“Food Inc.,” an Oscar-nominated documentary portraying production agriculture, went viral on the Internet in 2008 and encouraged many consumers to question the integrity of food that American farmers and ranchers grow. This wasn’t the only attack.
The Humane Society of the United States used its Facebook page to describe poultry farms in America. Writing about places where “living creatures are often being treated as biological machines.”
People for the Ethical Treatment of Animals has a blog where it describes cattle feedlots. In it, the organization writes that once cattle “have grown big enough, they are sent to massive, filthy feedlots where they are exposed to the elements to be fattened for slaughter.”
Good story Jessica!