Much discussion is being had about beef imports and welfare of American ranchers thanks in part to a recent video from an internet and cable news personality, Tomi Lahren on The Blaze. While some cattlemen and women believe they should throw their full support behind Tomi Lahren because she’s bringing the discussion to the table, … Continue reading Do Beef Imports Harm American Ranchers?
A few weeks ago (Episode 008), we discussed photography skills with Jenn Zeller, South Dakota Cowgirl, in the context of being out on the ranch for advocacy and sharing your story. This week, we take a little different approach to photography skills and turn our attention to capturing those sometimes hard-to-get photos of cattle on … Continue reading Cattle Photography with Ranch House Designs | Agriculture Proud Podcast 011
New in the conversation this week, listen to my conversation about Chipotle in a link toward the end of this post and find a few suggestions of how you can impact this Chipotle conversation in your local area. If you've been following along with the Chipotle story these past few weeks, it certainly hasn't been … Continue reading Chipotle’s Marketing Mishap Not About Food Choices
How does the old joke go? If you walk into the sale barn cafe, there's a good chance you'll be able to hear a someone griping about the cattle markets or the weather. Two subjects that are ever-changing, and neither will be just right. Too much moisture, or temperature swings to wide. If we sell … Continue reading Cattle Market Trends, Seasonality and Resources
As I mentioned in the previous post (See Part 1 here), I've spent the past few weeks chatting with marketing managers from Chipotle Mexican Grill (CMG) about their Food With Integrity (FWI) campaign. It's a topic that began a few years back and includes several high-profile ad campaigns - Back to the Start, Scarecrow, and … Continue reading Chipotle Continues Negativity, Makes Dialogue Difficult | Part 2
Chipotle Mexican Grill (CMG) is a food company who takes issue with, as they view it, the systemic problems in modern agriculture. They're not in it to berate the farmer or rancher, but rather to call attention to the national groups, organizations, and corporations who they believe control modern food production and do not represent … Continue reading My Chat with Chipotle on Food With Integrity | Part 1
I've had the awesome opportunity to work on social media training with many individual farmers and ranchers as well as guest speaking at several events during the past several years. One of the most frequent challenges folks often face when trying to justify the investment into social media can be boiled down to just one … Continue reading Why Invest in Social Media? Ask One Question
Chipotle Mexican Grill is at it again with its "Food With Integrity" campaigns. This time, they've spent $1 million on a four-part series of 30-second videos on Hulu titled "Farmed and Dangerous". This is a good opportunity the agriculture community needs to take advantage of. Be there to share your experiences and talk about the … Continue reading My Challenge to Chipotle’s Food With Integrity