Tag: Chipotle

5 restaurants farmers should visit, including Chipotle

I’m well aware negative spin headlines garner all the attention these days. However, when a fellow ag blogger took on a list of restaurants people should avoid due to anti-science stances, I decided to take a positive look at the story. I believe it can be a mistake to slam the door in the face […]

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Why Farmers Should Stop Bashing Chipotle

I’ve long been an advocate of calling out Chipotle Mexican Grill on their BS. Their Food With Integrity marketing campaigns have lacked integrity and perpetuated lies about hard-working American farm and ranch families. Chipotle has spent years building up their brand as being superior to conventional food systems, while their ideal (sustainable, organic, non-GMO) foods have […]

Chipotle And Cancer – Will They Remove Beef and Pork?

Some days, I feel exhausted when it comes to Chipotle Mexican Grill and their lack of integrity in marketing and lack of support for modern family farming and ranching. I’ve written several times about the burrito chain, summarized a conversation I had where their marketing department questioned the integrity of family farmers and highlighted the […]

Dear Chipotle: Let’s Not Be At Odds, Farm Families Aren’t Evil

Attacks by Chipotle Mexican Grill on our country’s food system have hit the heart of American farming and ranching families, something their marketing team fails to recognize. One of these farming families includes Bob and Mary Mertz, 4th generation farmers from Riley County, Kansas who raise Simmental cattle, soybeans, corn, and sheep for 4-H and FFA […]

Social Media Key to be Included in Consumer Conversations About Food

This week I had the opportunity to catch up with Ron Hays of the Radio Oklahoma Network about our use of social media in reaching consumers and advocacy for agriculture. Below is an article and audio piece from my conversation with Ron. Be sure to hop on over to the Oklahoma Farm Report and checkout […]

Chipotle’s Marketing Mishap Not About Food Choices

New in the conversation this week, listen to my conversation about Chipotle in a link toward the end of this post and find a few suggestions of how you can impact this Chipotle conversation in your local area. If you’ve been following along with the Chipotle story these past few weeks, it certainly hasn’t been […]

Chipotle Called Out Over Misstep In Non-GMO Announcement

In the last week of April, Chipotle Mexican Grill, with more than 1,800 locations, announced their ingredient lists will no longer contain Genetically Modified Ingredients (GMO). Note, this shouldn’t be a surprise to anyone. Since 2011, the restaurant chain has emphasized their “Food With Integrity campaigns and began identifying which foods contained GMOs in 2013. Chipotle […]

A Timeline of Food With Integrity from Chipotle Mexican Grill

“But sourcing beef from cattle raised with antibiotics or added growth hormones? No, thanks. And if ever the very best Responsibly Raised(R) beef isn’t available, we’ll let you know. Who could have a beef with that?” Your everyday American beef cattle producer. That’s who! That’s how the full page advertisement at the back of this […]

Chipotle Says Farmers and Ranchers Lack Integrity | My Chat Part 3

In the first two parts of this series about my chat with Chipotle Mexican Grill (CMG) following their continued campaign on Food With Integrity (FWI), I’ve been discussing a few of the issues many farmers and ranchers have with this fear-based marketing strategy. CMG had a FWI marketing manager contact me and so far we’ve spent […]

Chipotle Continues Negativity, Makes Dialogue Difficult | Part 2

As I mentioned in the previous post (See Part 1 here), I’ve spent the past few weeks chatting with marketing managers from Chipotle Mexican Grill (CMG) about their Food With Integrity (FWI) campaign. It’s a topic that began a few years back and includes several high-profile ad campaigns – Back to the Start, Scarecrow, and […]

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