Chipotle Mexican Grill (CMG) is a food company who takes issue with, as they view it, the systemic problems in modern agriculture. They're not in it to berate the farmer or rancher, but rather to call attention to the national groups, organizations, and corporations who they believe control modern food production and do not represent … Continue reading My Chat with Chipotle on Food With Integrity | Part 1
My Challenge to Chipotle’s Food With Integrity
Chipotle Mexican Grill is at it again with its "Food With Integrity" campaigns. This time, they've spent $1 million on a four-part series of 30-second videos on Hulu titled "Farmed and Dangerous". This is a good opportunity the agriculture community needs to take advantage of. Be there to share your experiences and talk about the … Continue reading My Challenge to Chipotle’s Food With Integrity
Back To The Start – Chipotle Ad Draws Controversy
Questions of Science. Science through Progress. Nobody said it was easy. I'm going back to the start. Boy ole Willy Nelson sure knows how to strike a chord with a song of emotion. Sunday night's Grammy awards broadcast included a Chipotle commercial featuring their Food With Integrity Campaign and a slogan of Cultivating a better … Continue reading Back To The Start – Chipotle Ad Draws Controversy
McDonald’s Advertisement Misleading, Cattle Full of Antibiotics
When responses get too long... I had a comment on my post about McDonald's new farmer ad campaign this weekend and my response became a bit lengthy. I guess it just hit a spot when people start assuming things about cattle feeding operations and that real farmers aren't out there in the pasture with their … Continue reading McDonald’s Advertisement Misleading, Cattle Full of Antibiotics