5 Online Tools to Build your Farm or Ranch Business

Sometimes in the rush and routine for everything, it can be easy for us to forget that not everyone is comfortable with or knows just how to get started in social media, or with any online tools for that matter. In my article for Progressive Forage Grower magazine this month, I've shared 5 tips to … Continue reading 5 Online Tools to Build your Farm or Ranch Business

how to lose an argument in food and agriculture conversations

How to lose an argument on food and agriculture topics

A few weeks back, I shared several lessons learned while sticking my neck out and engaging in discussions centered around food and agriculture topics. Today, I share a few lessons learned by failure; sometimes my own. Assuming science will give us all the answers; it only gives us some of the answers. Pick a topic, any … Continue reading How to lose an argument on food and agriculture topics

Why Invest in Social Media? Ask One Question

I've had the awesome opportunity to work on social media training with many individual farmers and ranchers as well as guest speaking at several events during the past several years. One of the most frequent challenges folks often face when trying to justify the investment into social media can be boiled down to just one … Continue reading Why Invest in Social Media? Ask One Question

Calving Season – What works for your operation?

Everyone has a different calving season. Some have none at all. Some folks begin Spring calving in January, others wait until March or even May. Then you have Fall calving season that can begin in September or October. With so much difference, what's the right answer for everyone? There isn't one! And if someone tells … Continue reading Calving Season – What works for your operation?

Checking the Facts on Chris Leonard’s “The Meat Racket”

Earlier this month, the efforts continued to look at food and meat production with a nostalgic yearning for yesterday. This time it's another book with a critical eye on the meat and poultry industries in the United States. I've shared information about these conversations in the past, including the "glass walls project" with a transparent … Continue reading Checking the Facts on Chris Leonard’s “The Meat Racket”

My Challenge to Chipotle’s Food With Integrity

Chipotle Mexican Grill is at it again with its "Food With Integrity" campaigns. This time, they've spent $1 million on a four-part series of 30-second videos on Hulu titled "Farmed and Dangerous". This is a good opportunity the agriculture community needs to take advantage of. Be there to share your experiences and talk about the … Continue reading My Challenge to Chipotle’s Food With Integrity