Last week, I found a beef brisket on sale at Costco and couldn't pass up the opportunity. We've had a month or more of sub-freezing temps (more often closer to zero than 20) and a slow-cooked beef dish sounded just like what the chef ordered. This balsamic beef brisket recipe sounded like it'd hit the … Continue reading Balsamic Beef Brisket Recipe
What you do after viral content is more important than creating it
Your Facebook post just became viral content. Now what? Nothing makes me cringe more than a marketing team who sits down and says, "Ok, let's create a viral Facebook video." That's not the point of social media. You can't always plan viral content. And one and done doesn’t make for a social media expert. If your … Continue reading What you do after viral content is more important than creating it
Stop prioritizing your schedule and start scheduling your priorities
It’s not that difficult to find an article these days about how Millennials work differently. We have a different sense of work-life balance, therefore, older generations may label us as lazy, unproductive, or distracted. Please, stop talking about us like we’re a disease. It’s true, in an age where my phone buzzes, email notifications pop … Continue reading Stop prioritizing your schedule and start scheduling your priorities
Do Beef Imports Harm American Ranchers?
Much discussion is being had about beef imports and welfare of American ranchers thanks in part to a recent video from an internet and cable news personality, Tomi Lahren on The Blaze. While some cattlemen and women believe they should throw their full support behind Tomi Lahren because she’s bringing the discussion to the table, … Continue reading Do Beef Imports Harm American Ranchers?
Livestock’s Long Shadow and Greenhouse Gas Emissions
In 2006, the Food and Agriculture Organization of the United Nations (FAO) released a report titled Livestock's Long Shadow: Environmental Issues and Options. The report aimed to assess the total environmental impact of global livestock and determined this sector of agriculture is among the world's top contributors to negative environmental impacts, including Greenhouse Gas (GHG) emissions. Greenhouse … Continue reading Livestock’s Long Shadow and Greenhouse Gas Emissions
Land O’Lakes Pays Tribute With The Farmer by Amelia Barr
The Farmer by Amelia Barr is a historic poem that celebrates the work of farmers. Remember when RAM Trucks paid tribute to farmers and ranchers with their 2013 campaign featuring Paul Harvey's "So God Made A Farmer"? The video was a great success stirring conversation and emotion with impressive scenes from America's heartland. The video … Continue reading Land O’Lakes Pays Tribute With The Farmer by Amelia Barr
Why Blame The Beef Checkoff For Promoting Beef?
There has been a lot of news in recent years concerning the role of the Beef Checkoff dollars and how they're utilized. A few of my personal observations: Gauging from the discussions online and in coffee-shop talk, some critics have not read the regulations establishing the role of the Beef Checkoff Some critics assume the … Continue reading Why Blame The Beef Checkoff For Promoting Beef?
Christmas Wish List: Experiences Not Things
When family members requested my Christmas Wish List this past month, I had a very difficult time coming up with items. I've spent much of 2016 decluttering - scanning and shredding old paperwork, cleaning out the closets and donating unused items, and reducing the general amount of clutter around me. I also dedicated much of … Continue reading Christmas Wish List: Experiences Not Things
Team Beef at the 41st Marine Corps Marathon
Press Release from Northeast Beef Promotion Initiative following the 2017 Marine Corps Marathon. I am proud to have assisted NEBPI with weekend events and team promotion in return for their sponsorship to participate in the marathon. More details on my personal experiences during marathon weekend coming in a future post. Forty-two runners sponsored by the … Continue reading Team Beef at the 41st Marine Corps Marathon
Top 5 Farmers on YouTube to Follow
The total number of people who use YouTube – 1,300,000,000. 300 hours of video are uploaded to YouTube every minute! Almost 5 billion videos are watched on YouTube every single day. (Source) Included in those numbers are a growing number of farmers on YouTube sharing their daily lives growing food. Video is by far the top … Continue reading Top 5 Farmers on YouTube to Follow
