In the first two parts of this series about my chat with Chipotle Mexican Grill (CMG) following their continued campaign on Food With Integrity (FWI), I've been discussing a few of the issues many farmers and ranchers have with this fear-based marketing strategy. CMG had a FWI marketing manager contact me and so far we've spent … Continue reading Chipotle Says Farmers and Ranchers Lack Integrity | My Chat Part 3
Back To The Start – Chipotle Ad Draws Controversy
Questions of Science. Science through Progress. Nobody said it was easy. I'm going back to the start. Boy ole Willy Nelson sure knows how to strike a chord with a song of emotion. Sunday night's Grammy awards broadcast included a Chipotle commercial featuring their Food With Integrity Campaign and a slogan of Cultivating a better … Continue reading Back To The Start – Chipotle Ad Draws Controversy