New in the conversation this week, listen to my conversation about Chipotle in a link toward the end of this post and find a few suggestions of how you can impact this Chipotle conversation in your local area. If you've been following along with the Chipotle story these past few weeks, it certainly hasn't been … Continue reading Chipotle’s Marketing Mishap Not About Food Choices
Chipotle Called Out Over Misstep In Non-GMO Announcement
In the last week of April, Chipotle Mexican Grill, with more than 1,800 locations, announced their ingredient lists will no longer contain Genetically Modified Ingredients (GMO). Note, this shouldn't be a surprise to anyone. Since 2011, the restaurant chain has emphasized their "Food With Integrity campaigns and began identifying which foods contained GMOs in 2013. Chipotle … Continue reading Chipotle Called Out Over Misstep In Non-GMO Announcement
Chipotle Says Farmers and Ranchers Lack Integrity | My Chat Part 3
In the first two parts of this series about my chat with Chipotle Mexican Grill (CMG) following their continued campaign on Food With Integrity (FWI), I've been discussing a few of the issues many farmers and ranchers have with this fear-based marketing strategy. CMG had a FWI marketing manager contact me and so far we've spent … Continue reading Chipotle Says Farmers and Ranchers Lack Integrity | My Chat Part 3
Chipotle Continues Negativity, Makes Dialogue Difficult | Part 2
As I mentioned in the previous post (See Part 1 here), I've spent the past few weeks chatting with marketing managers from Chipotle Mexican Grill (CMG) about their Food With Integrity (FWI) campaign. It's a topic that began a few years back and includes several high-profile ad campaigns - Back to the Start, Scarecrow, and … Continue reading Chipotle Continues Negativity, Makes Dialogue Difficult | Part 2
My Chat with Chipotle on Food With Integrity | Part 1
Chipotle Mexican Grill (CMG) is a food company who takes issue with, as they view it, the systemic problems in modern agriculture. They're not in it to berate the farmer or rancher, but rather to call attention to the national groups, organizations, and corporations who they believe control modern food production and do not represent … Continue reading My Chat with Chipotle on Food With Integrity | Part 1
My Challenge to Chipotle’s Food With Integrity
Chipotle Mexican Grill is at it again with its "Food With Integrity" campaigns. This time, they've spent $1 million on a four-part series of 30-second videos on Hulu titled "Farmed and Dangerous". This is a good opportunity the agriculture community needs to take advantage of. Be there to share your experiences and talk about the … Continue reading My Challenge to Chipotle’s Food With Integrity