Tag: Chipotle Mexican Grill

Chipotle And Cancer – Will They Remove Beef and Pork?

Some days, I feel exhausted when it comes to Chipotle Mexican Grill and their lack of integrity in marketing and lack of support for modern family farming and ranching. I’ve written several times about the burrito chain, summarized a conversation I had where their marketing department questioned the integrity of family farmers and highlighted the […]

Dear Chipotle: Let’s Not Be At Odds, Farm Families Aren’t Evil

Attacks by Chipotle Mexican Grill on our country’s food system have hit the heart of American farming and ranching families, something their marketing team fails to recognize. One of these farming families includes Bob and Mary Mertz, 4th generation farmers from Riley County, Kansas who raise Simmental cattle, soybeans, corn, and sheep for 4-H and FFA […]

Chipotle’s Marketing Mishap Not About Food Choices

New in the conversation this week, listen to my conversation about Chipotle in a link toward the end of this post and find a few suggestions of how you can impact this Chipotle conversation in your local area. If you’ve been following along with the Chipotle story these past few weeks, it certainly hasn’t been […]

Chipotle Called Out Over Misstep In Non-GMO Announcement

In the last week of April, Chipotle Mexican Grill, with more than 1,800 locations, announced their ingredient lists will no longer contain Genetically Modified Ingredients (GMO). Note, this shouldn’t be a surprise to anyone. Since 2011, the restaurant chain has emphasized their “Food With Integrity campaigns and began identifying which foods contained GMOs in 2013. Chipotle […]

A Timeline of Food With Integrity from Chipotle Mexican Grill

“But sourcing beef from cattle raised with antibiotics or added growth hormones? No, thanks. And if ever the very best Responsibly Raised(R) beef isn’t available, we’ll let you know. Who could have a beef with that?” Your everyday American beef cattle producer. That’s who! That’s how the full page advertisement at the back of this […]

Chipotle Says Farmers and Ranchers Lack Integrity | My Chat Part 3

In the first two parts of this series about my chat with Chipotle Mexican Grill (CMG) following their continued campaign on Food With Integrity (FWI), I’ve been discussing a few of the issues many farmers and ranchers have with this fear-based marketing strategy. CMG had a FWI marketing manager contact me and so far we’ve spent […]

Chipotle Continues Negativity, Makes Dialogue Difficult | Part 2

As I mentioned in the previous post (See Part 1 here), I’ve spent the past few weeks chatting with marketing managers from Chipotle Mexican Grill (CMG) about their Food With Integrity (FWI) campaign. It’s a topic that began a few years back and includes several high-profile ad campaigns – Back to the Start, Scarecrow, and […]

My Chat with Chipotle on Food With Integrity | Part 1

Chipotle Mexican Grill (CMG) is a food company who takes issue with, as they view it, the systemic problems in modern agriculture. They’re not in it to berate the farmer or rancher, but rather to call attention to the national groups, organizations, and corporations who they believe control modern food production and do not represent […]

My Challenge to Chipotle | CNN Eatocracy

Chipotle Mexican Grill is at it again with their “Food With Integrity” campaigns. This time, they’ve spent $1 million on a four-part series of :30 videos on Hulu titled “Farmed and Dangerous”. This is a good opportunity the agriculture community needs to take advantage of. Be there to share your experiences and talk about the […]

Chipotle takes on Big Food with animated Scarecrow

Do you remember the 2011 advertisement released from Chipotle restaurants? The one with Willy Nelson singing about progress and science and where Chipotle urged us to go Back to the Start. I wrote a few comments about the controversial campaign on this blog. The company has had a building campaign based on concepts like Food with […]

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