One of the difficult parts of jumping on a new social media network can be figuring out how to use it. Twitter can be one of those platforms that can seem overwhelming if you don't have good examples to follow. Maybe even in the beef world. I am pretty darn lucky to work with some … Continue reading 32 Beef Advocates to Follow on Twitter
Last week, Bayer Crop Sciences shared their 6 AgVocates To Follow. This list includes some pretty awesome advocates from across our agriculture communities, and I am thankful to be among those named. While I've been included on similar lists before, I never want to take it for granted that efforts to share my perspectives will always … Continue reading Bayer’s 6 AgVocates You Should Follow
This morning a friend shared with me a link to an Occupy Our Food Supply page. A group of "thought leaders and activists," including the likes of Willie Nelson, Michale Pollan, and Woody Harrelson, plan to invite the masses in their crusade to end corporate exploitation of our food system , starting on Monday, February … Continue reading Will you be part of the Food Conversation?
In the previous two posts (Part 1, Part 2), I have discussed tips from my discussion with Daren Williams, Director of Communications with NCBA. Story telling is the most effective method of communication and we have a responsibility to communicate our story of production agriculture to the world. In Part 2, I gave a challenge … Continue reading Advocating for the Beef Community (Part 3)
(Don't forget to read part 1 first and continue to part 3 in the series.) In case you missed out on Monday... I took a quick trip to Petit Jean Mountain last week to visit with other Arkansas Young Cattlemen about becoming better leaders in our community. Daren Williams from NCBA came down and shared a … Continue reading Advocating for the Beef Community (Part 2)
(After reading this, please continue to parts 2 and 3.) Last week I had the opportunity to join the Arkansas Cattlemen's Association Young Cattlemen's Leadership Class for their session on media training and a tour of WinRock Farms on Petit Jean Mountain. Director of Communications for the National Cattlemen's Beef Association, Daren Williams (@Real_Beefman), came to … Continue reading Advocating for the Beef Community (Part 1)