Tag: Integrity

Chipotle’s Marketing Mishap Not About Food Choices

New in the conversation this week, listen to my conversation about Chipotle in a link toward the end of this post and find a few suggestions of how you can impact this Chipotle conversation in your local area. If you’ve been following along with the Chipotle story these past few weeks, it certainly hasn’t been […]

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Chipotle Says Farmers and Ranchers Lack Integrity | My Chat Part 3

In the first two partsĀ of this series about my chat with Chipotle Mexican Grill (CMG) following their continued campaign on Food With Integrity (FWI), I’ve been discussing a few of the issues many farmers and ranchers have with this fear-based marketing strategy. CMG had a FWI marketing manager contact me and so far we’ve spent […]

Chipotle Continues Negativity, Makes Dialogue Difficult | Part 2

As I mentioned in the previous post (See Part 1 here), I’ve spent the past few weeks chatting with marketing managers from Chipotle Mexican Grill (CMG) about their Food With Integrity (FWI) campaign. It’s a topic that began a few years back and includes several high-profile ad campaigns – Back to the Start, Scarecrow, and […]

My Chat with Chipotle on Food With Integrity | Part 1

Chipotle Mexican Grill (CMG) is a food company who takes issue with, as they view it, the systemic problems in modern agriculture. They’re not in it to berate the farmer or rancher, but rather to call attention to the national groups, organizations, and corporations who they believe control modern food production and do not represent […]

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