Lessons To Learn From The Muck Boots Blunder

Earlier this week, social media feeds were busy for the Original Muck Boots Company as members of agriculture and hunting communities became very upset at an apparent fundraiser for the Humane Society of the United States (HSUS; an animal rights activist organization who continually lobbies against activities in animal agriculture, hunting, trapping, and fishing). On … Continue reading Lessons To Learn From The Muck Boots Blunder

Updated: Muck Boots Sleeps While Social Media Lights Up Over HSUS Fundraiser | #WhatTheMuck

Please note the updated information and timeline of events as the unfolded. Scroll to end of post to read more. Click here to view Part 2 with my observations and to join the discussion on lessons learned from the event. Facebook's News Feed algorithms can be a real pain in the rear for most folks, … Continue reading Updated: Muck Boots Sleeps While Social Media Lights Up Over HSUS Fundraiser | #WhatTheMuck

Why should farmers and ranchers invest time in advocacy?

Last week, I posted an article from Forbes that is very accusatory of modern global agriculture. It's like a laundry list of activist claims used demonize modern agriculture practices. We could spend time angrily responding to articles like this, but defensively reacting to accusations like this aren't getting us very far. Hence my emphasis on … Continue reading Why should farmers and ranchers invest time in advocacy?

What will you do when HSUS shows up next door?

Thursday morning while checking my messages, a news release from The Humane Society of the United States (HSUS, not to be confused with your local animal shelter) showed up in my Facebook timeline. Their latest move in an escapade to change the face of livestock farms includes Tennessee-based Cracker Barrel Old Country Store. The press … Continue reading What will you do when HSUS shows up next door?

Animal protection efforts have unintended results

On the heels of yesterday's post about the importance of advocating for agriculture within our communities, I find this post from a Tennessee newspaper that further supports the need for agvocacy in our own communities. Rather than summarize parts of the story, I've decided it's best you just read it yourself. Below is a portion; … Continue reading Animal protection efforts have unintended results