Chipotle Mexican Grill is at it again with its “Food With Integrity” campaigns. This time, they’ve spent $1 million on a four-part series of 30-second videos on Hulu titled “Farmed and Dangerous”. This is a good opportunity the agriculture community needs to take advantage of. Be there to share your experiences and talk about the … Continue reading My Challenge to Chipotle’s Food With Integrity
Do you remember the 2011 advertisement released from Chipotle restaurants? The one with Willy Nelson singing about progress and science and where Chipotle urged us to go Back to the Start. I wrote a few comments about the controversial campaign on this blog. The company has had a building campaign based on concepts like Food with … Continue reading Chipotle takes on Big Food with animated Scarecrow
Questions of Science. Science through Progress. Nobody said it was easy. I’m going back to the start. Boy ole Willy Nelson sure knows how to strike a chord with a song of emotion. Sunday night’s Grammy awards broadcast included a Chipotle commercial featuring their Food With Integrity Campaign and a slogan of Cultivating a better … Continue reading Back To The Start – Chipotle Ad Draws Controversy
Surely I’m not alone in having left those leftovers on the counter overnight. Are they safe to eat? What’s the best way to store meat in the freezer? And what is a meat scientist, anyway?!? We have the answers to those and even more of your meat questions. This week on the podcast, Carrie Mess … Continue reading Meat Scientist Janeal Yancey | Over A Beer 041
This week provided a few different challenges for running goals. On one hand, my travel was extended due to a snow storm and I had meetings all day that interrupted my training plans. On the other, I signed up for a 50k run in Moab with relatively little training. Both could pose very real challenges … Continue reading First ultra of 2018 – This week in beef, running and travel
Agvocacy – a term coined within the agriculture community; commonly used to refer to agriculture advocates. Whether our start was documenting ranch life in Wyoming or selling lingerie on Twitter, our online advocacy has transformed over the past several years. Make sure you listened to the first episode of the Over a Beer series! In Episode 021 … Continue reading Our Evolution of ‘Agvocacy’ | Over a Beer Podcast 021
Just a quick note today on the topic of Genetically Modified Organisms. As debates heat up about the labeling of food products containing GMO ingredients, food companies have been slowly taking stances on the issue. In case you haven’t been paying attention, Vermont passed a law to require labeling, which went into effect on July … Continue reading Soylent Speaks Out On GMO Safety
During the past few weeks, Canadian cattle farmers and ranchers have been disgruntled as a popular restaurant chain, Earls Kitchen + Bar, made an announcement that it would begin sourcing its beef from a Kansas and program specializing in Certified Humane Beef products because Canadian beef sources could not supply its restaurants. The initial reaction by … Continue reading Earls Certified Humane Beef Highlights Concern About Marketing Labels
Subway announced on Tuesday, it plans to begin serving meat that has never received antibiotics – poultry in 2016, pork and beef six years after that is complete. The sandwich chain makes the move to compete with its rivals and gives in to pressure from activist groups, following recent events that have dampened their PR efforts … Continue reading Subway Removing Antibiotics… And Facebook Comments
This week I had the opportunity to catch up with Ron Hays of the Radio Oklahoma Network about our use of social media in reaching consumers and advocacy for agriculture. Below is an article and audio piece from my conversation with Ron. Be sure to hop on over to the Oklahoma Farm Report and checkout … Continue reading Social Media Key to be Included in Consumer Conversations About Food
