Your Facebook post just went viral. Now what? Nothing makes me cringe more than a marketing team who sits down and says, “Ok, let’s create a viral Facebook video.” That’s not the point of social media. You can’t always plan viral content. And one and done doesn’t make for a social media expert. If your good […]
Over the past six years, I’ve literally written and/or posted thousands of blog posts and articles on this blog, employers or friends’ sites and industry publications. At times, I have been sharing and curating 5+ articles every week for numerous months. This can be exhausting and, if not managed well, detract from quality work in […]
Facebook and I have a love-hate relationship. Every time I think I have it figured out, their algorithms change and something doesn’t work the way it used to. However, this is one of our largest social media platforms, so utilizing the service to stay in touch with large audiences is still important to our outreach […]
On the road again this week and checking another Canadian province off my list. I was invited to speak at the Saskatchewan Stock Growers 103rd Annual General Meeting in Regina. This is just a 9 to 10 hour drive from home and a great time of year to make a drive across the green, wide open […]
I’ve been in the blogging community since 2009. Having recently passed the 1,000 post milestone, there are a few lessons I’ve learned along the way. One of the most important is there’s no one correct way for everyone to blog. Each person has their own perspective and often we’ll find agriculture bloggers writing about similar […]
Back in 2009, I started blogging before a move to Wyoming where’d I’d be working on a ranch, out of my natural environment, 24 hours away from home, and of course my family and friends wanted to see and hear about my adventures. Considering there wouldn’t be much phone service in the mountains, I figured […]
What do I write about next? How do I come up with a new blog post? I don’t have any inspiration! I don’t have time to think about blogging! I’ve heard these excuses so many times over the years and have even used a few myself. Writer’s block is extremely difficult to overcome. Hopefully, this […]
Social media and online conversations have brought about an entirely new world for companies and marketers to manage. Add in the fact that pretty much anyone is now allowed to join the conversation and I think we definitely have a tough situation on our hands when a crisis comes around. This month’s situation involving Muck […]
Sometimes in the rush and routine for everything, it can be easy for us to forget that not everyone is comfortable with or knows just how to get started in social media, or with any online tools for that matter. In my article for Progressive Forage Grower magazine this month, I’ve shared 5 tips to […]
A few weeks back, I shared several lessons learned while sticking my neck out and engaging in discussions centered around food and agriculture topics. Today, I share a few lessons learned by failure; sometimes my own. Assuming science will give us all the answers; it only gives us some of the answers. Pick a topic, any […]
