Category: Agvocate

How to Advocate Offline | Over A Beer Podcast 028

In the world of agriculture advocacy, we often get caught up in the latest social media tools. But, truth is, we can be advocates offline as well. Let’s not forget I started with a dumbphone just a few years ago. And apparently Carrie like to tell people to just EAT IT in song. (At least […]

Perspectives Divide and Offer Opportunity for Growth

Growing up in Arkansas, the cattle business was fairly lax when it came to politics, environmental concerns, and general camaraderie of the industry. Moving to Montana has given me a few new perspectives on things. Earlier this month, I traveled to San Antonio for work at the annual Cattle Industry Convention. This was their largest […]

4 frustrating agriculture messages we need to fix

Lately I have been involved in (and observing) some frustrating conversations. We have so many systems at play in the world of agriculture right now, and people are fighting tooth and nail to gain an edge on the competition. Even if that means throwing our neighbor under the bus. It is incredibly difficult to be a […]

#TeamBeef at Ragnar Relay Napa Valley

I’m an aspiring runner. There was one day in high school where I ran a mile in 6:30 and that’s likely as fast as I’ll ever be. I don’t run marathons, and a 10k is a comfortable distance for me right now. In all reality, I hate running and push myself out of bed each […]

Lay Down the Pitch Forks | 6 Steps to Conflict Resolution

Social media and online conversations have brought about an entirely new world for companies and marketers to manage. Add in the fact that pretty much anyone is now allowed to join the conversation and I think we definitely have a tough situation on our hands when a crisis comes around. This month’s situation involving Muck […]

How to lose an argument on food and agriculture topics

A few weeks back, I shared several lessons learned while sticking my neck out and engaging in discussions centered around food and agriculture topics. Today, I share a few lessons learned by failure; sometimes my own. Assuming science will give us all the answers; it only gives us some of the answers. Pick a topic, any […]

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