In the world of agriculture advocacy, we often get caught up in the latest social media tools. But, truth is, we can be advocates offline as well. Let’s not forget I started with a dumbphone just a few years ago. And apparently Carrie like to tell people to just EAT IT in song. (At least […]
What fuels human existence? Agriculture. There are over 550 million farms in the world today growing our food, fiber and products that we need to survive as humans. The existence of 7 billion people, soon to be 9 billion, is almost entirely dependent on the sector of farms, farmers and agribusinesses that we call agriculture. […]
It’s something special to reflect back on work started 5 years ago and see how far it goes and develops. For me, I never would have imagined the response that initial post received. Now, 5 years and 1,000 blog posts down the road, it’s amazing to see just how far the thought of being “Agriculture […]
Growing up in Arkansas, the cattle business was fairly lax when it came to politics, environmental concerns, and general camaraderie of the industry. Moving to Montana has given me a few new perspectives on things. Earlier this month, I traveled to San Antonio for work at the annual Cattle Industry Convention. This was their largest […]
Integrity is who you are when you think no one’s looking. Not that what you’re doing is wrong, but never assume others see things the way you do. We should always be prepared to share why we do things the way we do. To the right is a screen capture from my Instagram feed a […]
Meat is murder. Meat—especially beef—is cigarettes and a Hummer rolled into one. For the sake of the animals, our own health, and the health of the planet, we must eat less of it. Meat is delicious. Meat is nutritious. Global demand is soaring for good reason, and we must find a way to produce more […]
Lately I have been involved in (and observing) some frustrating conversations. We have so many systems at play in the world of agriculture right now, and people are fighting tooth and nail to gain an edge on the competition. Even if that means throwing our neighbor under the bus. It is incredibly difficult to be a […]
“No matter where they are in the world, farmers are farmers.” – Dr. T Pearse Lyons, Alltech’s 2014 Global Beef & Dairy Conference in Deauville, Normandy, France Farmers from across the globe, no matter their style of farming or type of end product, size of operation or amount of income, they’re all in the same […]
I’m an aspiring runner. There was one day in high school where I ran a mile in 6:30 and that’s likely as fast as I’ll ever be. I don’t run marathons, and a 10k is a comfortable distance for me right now. In all reality, I hate running and push myself out of bed each […]
Social media and online conversations have brought about an entirely new world for companies and marketers to manage. Add in the fact that pretty much anyone is now allowed to join the conversation and I think we definitely have a tough situation on our hands when a crisis comes around. This month’s situation involving Muck […]
