oklahoma advocacy communication workshop

Advocacy Has Become Just Another Part of Doing Business

For the better part of a decade, I have been involved in agriculture advocacy efforts. I began this blog as a simple way to share what I was doing on the ranch. That soon developed into a full network of friends and peers across the country. And today, directing programs for a growing nationwide network … Continue reading Advocacy Has Become Just Another Part of Doing Business

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What you do after is more important than creating viral content

Your Facebook post just went viral. Now what? Nothing makes me cringe more than a marketing team who sits down and says, "Ok, let's create a viral Facebook video." That's not the point of social media. You can't always plan viral content. And one and done doesn’t make for a social media expert. If your good … Continue reading What you do after is more important than creating viral content

5 tips to be a more consistent blogger

Over the past six years, I've literally written and/or posted thousands of blog posts and articles on this blog, employers or friends' sites and industry publications. At times, I have been sharing and curating 5+ articles every week for numerous months. This can be exhausting and, if not managed well, detract from quality work in … Continue reading 5 tips to be a more consistent blogger

Texas Cattle Feedlot Opens Gates Via Twitter

During the past few years, I've frequently shared my experience working in and with cattle feedlots. From a young age, my family sent our cattle to feedlots in the Texas and Oklahoma Panhandles and our Spring Break "vacation" involved a drive to Amarillo to see those cattle. During college, I had the opportunity to work … Continue reading Texas Cattle Feedlot Opens Gates Via Twitter

Bayer’s 6 AgVocates You Should Follow

Last week, Bayer Crop Sciences shared their 6 AgVocates To Follow. This list includes some pretty awesome advocates from across our agriculture communities, and I am thankful to be among those named. While I've been included on similar lists before, I never want to take it for granted that efforts to share my perspectives will always … Continue reading Bayer’s 6 AgVocates You Should Follow

Documentaries Changing Minds About Agriculture…

What fuels human existence? Agriculture. There are over 550 million farms in the world today growing our food, fiber and products that we need to survive as humans. The existence of 7 billion people, soon to be 9 billion, is almost entirely dependent on the sector of farms, farmers and agribusinesses that we call agriculture. … Continue reading Documentaries Changing Minds About Agriculture…