This week I had the opportunity to catch up with Ron Hays of the Radio Oklahoma Network about our use of social media in reaching consumers and advocacy for agriculture. Below is an article and audio piece from my conversation with Ron. Be sure to hop on over to the Oklahoma Farm Report and checkout … Continue reading Social Media Key to be Included in Consumer Conversations About Food
Chipotle’s Marketing Mishap Not About Food Choices
New in the conversation this week, listen to my conversation about Chipotle in a link toward the end of this post and find a few suggestions of how you can impact this Chipotle conversation in your local area. If you've been following along with the Chipotle story these past few weeks, it certainly hasn't been … Continue reading Chipotle’s Marketing Mishap Not About Food Choices
Chipotle Called Out Over Misstep In Non-GMO Announcement
In the last week of April, Chipotle Mexican Grill, with more than 1,800 locations, announced their ingredient lists will no longer contain Genetically Modified Ingredients (GMO). Note, this shouldn't be a surprise to anyone. Since 2011, the restaurant chain has emphasized their "Food With Integrity campaigns and began identifying which foods contained GMOs in 2013. Chipotle … Continue reading Chipotle Called Out Over Misstep In Non-GMO Announcement
A Timeline of Food With Integrity from Chipotle Mexican Grill
“But sourcing beef from cattle raised with antibiotics or added growth hormones? No, thanks. And if ever the very best Responsibly Raised(R) beef isn’t available, we’ll let you know. Who could have a beef with that?” Your everyday American beef cattle producer. That’s who! That’s how the full page advertisement at the back of this … Continue reading A Timeline of Food With Integrity from Chipotle Mexican Grill
Agriculture Proud and a Blue Cow
It's something special to reflect back on work started 5 years ago and see how far it goes and develops. For me, I never would have imagined the response that initial post received. Now, 5 years and 1,000 blog posts down the road, it's amazing to see just how far the thought of being "Agriculture … Continue reading Agriculture Proud and a Blue Cow
Perspectives Divide and Offer Opportunity for Growth
Growing up in Arkansas, the cattle business was fairly lax when it came to politics, environmental concerns, and general camaraderie of the industry. Moving to Montana has given me a few new perspectives on things. Earlier this month, I traveled to San Antonio for work at the annual Cattle Industry Convention. This was their largest … Continue reading Perspectives Divide and Offer Opportunity for Growth
Integrity as Seen from Outside Perspectives
Integrity is who you are when you think no one's looking. Not that what you're doing is wrong, but never assume others see things the way you do. We should always be prepared to share why we do things the way we do. To the right is a screen capture from my Instagram feed a … Continue reading Integrity as Seen from Outside Perspectives
USDA Approves Simplot Innate Potato, GMO Opponents Vocal on McDonald’s Apparent Rejection
Earlier this month, USDA approved nonregulated status for the commercial planting of a genetically modified potato, known as Innate. The approval was granted to Simplot Company, a well-known potato grower based in Idaho. You can read Simplot's petition to USDA for approval of the Innate potato on the APHIS website. Also available are the Determination of … Continue reading USDA Approves Simplot Innate Potato, GMO Opponents Vocal on McDonald’s Apparent Rejection
8 Essential Do and Do Nots for Bloggers | Better Blogging
I've been in the blogging community since 2009. Having recently passed the 1,000 post milestone, there are a few lessons I've learned along the way. One of the most important is there's no one correct way for everyone to blog. Each person has their own perspective and often we'll find agriculture bloggers writing about similar … Continue reading 8 Essential Do and Do Nots for Bloggers | Better Blogging
4 frustrating agriculture myths we need to fix
Lately, I have been involved in (and observing) some frustrating conversations. We have so many systems at play in the world of agriculture right now, and people are fighting tooth and nail to gain an edge on the competition. Even if that means throwing our neighbor under the bus. It is incredibly difficult to be a … Continue reading 4 frustrating agriculture myths we need to fix