During a Twitter conversation this past week, I was asked why bother following people who we disagree with. While the social media platform has gained a reputation as an environment with bullying and negativity, and for good reason, it has allowed so many people to connect through conversations. I’ve been an active Twitter user since … Continue reading What I learned by unfollowing everyone on Twitter
What do you find to be the most difficult part of discussing sustainability? Share your thoughts on Twitter. Happy Earth Day! I hope you take this opportunity to share some appreciation for the environment we live and work in on a daily basis. The agriculture community is lucky to have these landscapes as our offices. I know … Continue reading Advocacy Tips for Sharing Your Sustainability Story
This month, new survey results show the most widely used social media platforms by Americans. While you may assume Facebook is the top dog, it's worth looking at survey results to see how the platforms actually rank.If you dive deeper into the Pew Research Center report, you'll see not all platforms are equal when it comes to who is using them. While … Continue reading Finding your audience for sustainability and advocacy
Earth Day 2021 is coming on April 22. Are you preparing to join the conversations? Most of us in the agriculture community realize that working in and caring for our environment is a year-round task. In past years, we've made great strides in sharing our stories of environmental stewardship, but we always have room for improvement in … Continue reading Advocacy for Earth Day and Environmental Sustainability
Today is April Fools' Day. Unlike the folks over at Voltswagon, we're not celebrating all week, but we should keep an eye out for the tricksters today. Today we'll discuss how your advocacy message is received. Spring has sprung on the ranch in northern Colorado. We've finally reached a stretch of 70° days and the cows are … Continue reading How is your advocacy message received?