Month: May 2015

Running – Of sagebrush and cactus

For the third time this Spring, I covered 13.1 miles running in preparation for my first official half marathon on June 13 in West Yellowstone. Sure, you’re supposed to build up to the race day distance, but I find it much more satisfying to be prepared for what lies ahead. Besides, training led me to […]

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Social Media Key to be Included in Consumer Conversations About Food

This week I had the opportunity to catch up with Ron Hays of the Radio Oklahoma Network about our use of social media in reaching consumers and advocacy for agriculture. Below is an article and audio piece from my conversation with Ron. Be sure to hop on over to the Oklahoma Farm Report and checkout […]

It’s Alright To Hate Hills | Don’t Fence Me In 12k Trail Run

It’s alright to hate hills… as long as you don’t give up! Also, if it’s your first race at a new distance, you automatically get a new PR, right?!? My first official half marathon is exactly one month away and training is going swell! With the season’s first race already on the books, this past […]

Chipotle’s Marketing Mishap Not About Food Choices

New in the conversation this week, listen to my conversation about Chipotle in a link toward the end of this post and find a few suggestions of how you can impact this Chipotle conversation in your local area. If you’ve been following along with the Chipotle story these past few weeks, it certainly hasn’t been […]

Chipotle Called Out Over Misstep In Non-GMO Announcement

In the last week of April, Chipotle Mexican Grill, with more than 1,800 locations, announced their ingredient lists will no longer contain Genetically Modified Ingredients (GMO). Note, this shouldn’t be a surprise to anyone. Since 2011, the restaurant chain has emphasized their “Food With Integrity campaigns and began identifying which foods contained GMOs in 2013. Chipotle […]

A Timeline of Food With Integrity from Chipotle Mexican Grill

“But sourcing beef from cattle raised with antibiotics or added growth hormones? No, thanks. And if ever the very best Responsibly Raised(R) beef isn’t available, we’ll let you know. Who could have a beef with that?” Your everyday American beef cattle producer. That’s who! That’s how the full page advertisement at the back of this […]

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