Tennessee #SocialBeef Social Media Training

Social Media Training Workshop Farmers AgricultureI absolutely love days where I can sit talk with farmers and ranchers and encourage them to reach out of their comfort zone to share their stories. This past week, the Tennessee Beef Industry Council and Tennessee Cattlemen’s Association offered me that opportunity. Lauren Chase and I were both very grateful for the chance to put together a workshop for about 30 farmers, ranchers, and members of the agriculture community in Murfreesboro, Tennessee. Lauren put together a great video that summarized the event.

What is #SocialBeef?

Farmers and Ranchers are often under criticism from folks who have had little or no exposure to how modern agriculture actually works. We are encouraging members of the agriculture community to reach out and be more social, telling their stories of food production. This applies online where conversations are already occurring, as well as in our local communities. Our neighbors will be our greatest allies in times of need, if we are more transparent with them and answering their questions about our food supply. So will you give a pledge to be more social?

Social Media Beef Cattle AgricultureIt’s not so much about teaching folks what message to share, but more about giving the tools for using social media and helping them map out a strategy for how they want to use it. Several folks are surprised by the difference that can be made by engaging on social media. We had a great time during the visit in Tennessee and I look forward to future workshops and opportunities like this!


Ryan Goodman works in grassroots advocacy with beef cattle farmers and ranchers across the United States. He is a proud alumnus of Oklahoma State University, with studies focusing on cattle reproduction and nutrition. Ryans
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