“There’s an old saying, that Cowboys live poor and die rich. I am more inclined to think it’s the Cowboy’s definition of wealth that makes him what he is. I don’t reckon you could call Cowboyin’ a career. The pay’s not great, there are no pension plans, no unions, no benefits, and early retirement is sure-as-hell out of the question. So why do they do it? Because they love it! And for some like me, its just in their blood.”

Published by Ryan Goodman

Ryan Goodman works in grassroots advocacy as a communications consultant with beef cattle farmers and ranchers across the United States. He is a proud alumnus of Oklahoma State University, with studies focusing on cattle reproduction and nutrition. Ryan's experience in the beef industry range from family farms and ranches in several states to large feedlots and non-profit policy organizations. Ryan is an avid trail and ultrarunner, proudly showing how beef can be an important part of a healthy diet and active lifestyle. Find Ryan on social media as @BeefRunner.